418: She deleted a 6,000-member community on purpose - here's why (with Suzanne Taylor-King)

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Season 4, episode 18 is here!

Suzanne Taylor-King has started six companies, had two exits, and racked up many years of hard-won lessons along the way. These days, she’s less interested in growth for its own sake and more interested in building a business that hands you your life back. This was a cracking conversation, full of advice that runs against the grain of almost everything else out there.

What we covered:

• The paper round scheme Suzanne ran at 12 that got her in trouble with her parents, and the lesson about leverage she has never forgotten since.

• Why she quit a safe career at 23, drove across the country with no phone and a paper map, and accidentally found her way into business.

• The two mistakes she sees new entrepreneurs make again and again, and the question about money she asks that tends to stop people in their tracks.

• What happened when she hit her big income goal in three years, and why it nearly cost her everything that mattered.

• Why she now deletes things off her calendar without mercy, including a community bringing in real monthly money, and the counterintuitive idea behind it.

• How she thinks about the people around her in circles of ten, a hundred, and beyond, and where she would start if she had to build it all again today.

• The coaching scandal she’s watched unfold that tells you exactly where the industry is heading, and what people actually want to pay for now.

You can find Suzanne at The Idea Lab.

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