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Brand Baby

Niche Beauty Industry Micro Celeb

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Should Founders Quit Their Day Jobs to Build Their Brands?

Going all in on your brand certainly *sounds* fabulous.

We Need to Talk About Acne: Vol. 3

ft. Muhza’s Alexia Coutts

Where New Indie Brands Actually Need to Be Spending Their Money

And more importantly, where you can stop setting it on fire.

The Trouble With Treating Women Like Before Photos

Tarte Opts For Rage Bait Marketing Once Again

Hot Brands Have Strategy: Curated Crushes Vol. 3

The Brand Baby It List Is SO Back, Babes

Shelf Worthy by Brand Baby: Vol. 1

The Products I'd Happy Spend My Money On Again & Again

How Much Context Can Brands Assume Customers Have?

Vacation Inc., Please Never Explain Yourselves.

What Happens When You Forget Your Brand Is Your Behavior

Yes, Zoe Unlimited Said That

Beauty's Main Character Problem

Your Customer Already Has a Main Character & It's Them. Not You.

The Internet Doesn’t Owe Your Brand Attention

What every bootstrapped indie beauty founder should know in 2026.