StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
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In taking on the CEO role at DTC Communications, Kasey Krueger joined a small but growing number of top executives with roots in the marketing and communications departments. Listen in to hear his advice for others looking to climb the ladder in their careers. Other episodes in our informal series on marketing and comms professionals climbing to the C-suite: Libby Calnon:…
Communicators are used to communicating outward. However, taking a few key steps can help them improve their organizations by communicating upward to the board and upper management.
Google noticed an increasing number of us are using artificial intelligence to search online and is making sweeping changes to how the web works. Broadband providers need to prepare for a world without the traffic from search engines they've relied on for decades.
Two Kentucky co-ops teamed up to foster community connections through casual coffee meetups. From discussing community concerns to sharing stories about the co-ops' histories, these meetups make a real impact. Learn why member engagement matters and how to create a community meetup of your own!
Are you tight on time and resources, but have a big event to plan? NTCA's Mark Marion outlines how an easy-to-build AI bot helped him plan and execute a recent big event.
As technology evolves, so do the challenges kids face while navigating the internet. CTC's Jenn Wilson-Kolesar shares how her telco created a children’s book, "Cyber Tech Critters," to engage kids and instill online safety lessons.
Sometimes the best storytellers aren’t on your communications team—they’re at your kitchen table. In this episode, White River Valley Electric Cooperative’s Jaime Dopp shares how a simple video series featuring lineworkers’ children captured hearts, racked up thousands of views and reminded members why this work matters.
Scott Meyer is back with more data to share on how younger subscribers feel about broadband pricing, customer attitudes toward satellite and cellular service and more. Recorded LIVE at StoryConnect 2026! Find the full 2026 Rural Broadbrand Subscriber Survey here: https://www.innovsys.com/innovsys/2026-rural-subscriber-study-2/
From cross-branding and tournaments to a local college team sporting the utility's name on its arena, Michigan's Midwest Energy & Communications plugs directly into a high-bandwidth internet subscriber audience. Candy Riem shares how Team Midwest turned an esports sponsorship into an effective broadband marketing story.
Erika Nelson of Lynxx Networks talks about the KPIs broadband providers should be paying attention to. From market share and ARPU to digital analytics and customer reviews, Erika shares how her team uses data to guide decisions and measure success.
