Have you noticed that upgrading your computer, phone and other gadgets no longer feels like an inevitability? For most of my career, there has always been another upgrade around the corner. Faster CPUs, more RAM, bigger drives, and better graphics cards meant there was always a good reason to throw money at a computer and convince yourself it was an investment, rather than an expensive compulsion.
The technology industry trained us to think that way. Every few years there would be another leap; we went from SD to HD, then HD to 4K. Storage became larger, processing became faster, and software became more demanding and FOMO kicked in. There was always a clear reason why your current machine suddenly looked like it belonged in a local history museum. Lately, though, I have started wondering whether something has changed, not because my workstation is struggling, but quite the opposite.
A few years ago, I built my current PC and deliberately overspecced it. The plan was simple: buy something powerful enough to last, then maybe do a motherboard and RAM upgrade a few years down the line. Job done, or so I thought. The first warning sign came when I wasn’t even looking at computers; I was looking at hard drives. This is not an exciting purchase; nobody has ever posted a photograph of a new storage drive on social media and been mobbed by admirers. It is about as thrilling as buying a new extension lead.
Yet, even storage prices started making me raise an eyebrow, followed by RAM prices, graphics cards, and the growing realisation that the upgrade path I had always assumed would be available might not be quite so straightforward in the future. It got me wondering: have we reached a point where the traditional creative workstation upgrade cycle is starting to break down?
For decades, we experienced enormous leaps in computing. The move from standard definition to HD was transformative, the jump to 4K was equally transformative, rendering times collapsed, and storage exploded. Machines that once struggled suddenly felt effortless. But what about today? Yes, new hardware is faster, of course it is. That is hardly a shock, as nobody is unveiling a new processor and proudly announcing it performs slightly worse than the last one.
But are those improvements changing the way creative professionals actually work? Many editors are still cutting professionally on machines that are several years old. Audio post professionals like me continue delivering broadcast quality mixes on systems that have been running reliably for ages, and colourists are often limited by storage, workflow, and delivery requirements rather than raw computing horsepower. Maybe we’ve reached a point where many creative tasks are simply good enough. It is not perfect, but it is just good enough that upgrading every few years no longer feels essential.
Creative industries have always relied on ownership. Editors buy workstations, mixers build studios, and composers somehow fill entire rooms with equipment while simultaneously claiming they are broke. The model has generally worked: you save, you buy the gear, you use it until it has paid for itself several times over, and then you replace it when necessary.
Increasingly, though, technology companies seem to prefer a different arrangement involving subscriptions, rental models, and cloud services - ongoing monthly payments that continue until the heat death of the universe. The argument is always the same: lower upfront costs, greater flexibility, and predictable spending. To be fair, there is some truth to that, but for freelancers, there is a significant difference between owning a tool and renting access to one. One is an asset, while the other is a monthly liability. Once you stop paying for rented infrastructure, it disappears. Nobody repossesses your old workstation because you skipped a payment to Adobe… at least not yet.
The funny thing about technology is that it has an incredible ability to recycle old ideas and present them as revolutionary. Back in the days of mainframes, most people didn’t own powerful computers; the expensive hardware lived elsewhere. Users sat at terminals, which were essentially screens and keyboards connected to a central machine doing all the heavy lifting. Then personal computing arrived and changed everything. Processing power moved onto our desks, meaning we owned the hardware, controlled the files, and upgraded components when we wanted. Computing became truly personal.
Now look at where things seem to be heading: thin laptops, cloud rendering, virtual workstations, remote desktops, and browser based software. The more services move into the cloud, the more our local machines begin looking suspiciously like modern versions of those old terminals. The only real difference is that today’s terminals are beautifully engineered, have fantastic screens, and cost significantly more. In many ways, your laptop is becoming a window into somebody else’s computer.
For some workflows, that makes perfect sense. If you need more power, more storage, or more GPU performance, the good news is you can rent it all. The concern is what happens when ownership disappears entirely. Because once your creative workflow exists entirely inside somebody else’s infrastructure, your ability to work becomes dependent on their pricing, their policies, and their continued existence.
As an audio person, I keep coming back to one issue: latency. Nobody cares about latency until it ruins their day. Cloud workflows sound brilliant until you are trying to scrub dialogue frame by frame, automate a complex mix, or chase a sync issue that only appears for half a second before disappearing again. Creative work relies on immediate feedback… that tiny connection between your brain, your hand, and the result on screen.
The moment that starts lagging behind, even slightly, the process becomes harder. It is difficult enough finding the perfect edit point without waiting for a server farm on the other side of the country to have a think about it first. This is why I struggle to imagine local processing disappearing entirely. For high end creative work, responsiveness matters probably more than people realise.
The more I think about it, the more I wonder whether computers are becoming like cars. There was a time when people changed computers constantly, whereas today many people keep their vehicles for years. They maintain them, repair them, replace parts when necessary, and then carry on using them until they run into the ground. Perhaps workstations are heading in the same direction. Instead of replacing everything every few years, we will extend lifespans, upgrade selectively, repair what we can, and keep systems running for longer.
If that’s where we’re heading, then the right to repair suddenly becomes very important. This isn’t because it sounds good politically, but because it makes practical business sense. The longer equipment remains useful, the more valuable repairability becomes, particularly for freelancers and small facilities where every pound spent on hardware is a pound that can’t be spent elsewhere.
There are wider conversations happening around economic models as well. Ideas such as circular economies and Doughnut Economics are built around the notion that endless consumption may not be the only route forward. Without turning this into a lecture, there is a practical point worth considering. An industry built entirely around constant replacement eventually runs into limits, whether those limits are financial, environmental, or simply common sense.
The future may involve keeping equipment longer, repairing rather than replacing, and buying fewer things while expecting them to last. This sounds suspiciously like what our grandparents did before technology convinced us all that a three year old imac was a relic from the past.
I am not predicting the end of local workstations, nor do I think we’re all about to edit films from glorified web browsers connected to giant server farms in the countryside. The future will probably be a hybrid of local processing, cloud resources, ownership, and subscriptions.
But standing there recently, comparing the price of what should have been a very boring hard drive purchase, I found myself asking a question I never really considered before: what if we’ve already got enough computing power? What if the next decade isn’t defined by bigger and faster machines, but by making the machines we already own last longer? If that’s where we’re heading, I suspect many creative professionals will adapt just fine. My bank account certainly seems enthusiastic about the idea.
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