The Business of Television Max(+) · Jul 10, 2026
The Comcast/NBCU Split (Part 2 of 3): "Bigger Is Better" Is Dead; Long Live "Bigger Is Better!"
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Comcast's decision to spin off NBCU isn't a ruse, and it doesn't mean that scale has suddenly gone out of style — only that, in the eyes of our investor overlords, not all scale is created equally.
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