The Taste-Talent Gap
Taste is the enemy of the algorithms—and the most powerful storytelling skill of the AI Age.
The Storytelling Edge
The best damn business storytelling newsletter. By Joe Lazer, best-selling author of The Storytelling Edge and CMO at Pepper. My new book, Super Skill: Why Storytelling Is the Superpower of the AI Age, is available for pre-order!
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Latest posts
New Subscriber-Only Workshop: The Neuroscience of Great Stories
I'm hosting my first workshop for Storytelling Edge subscribers
I can't stop thinking about the Unicontext
I can't stop thinking about The Unicontext.
LinkedIn declares war on Slop with "Seems like AI Slop" button.
I can't believe they did it.
Can This Kids Show Save Media Literacy?
These parents created a TV show to teach kids media literacy. Could it work?
Content Slop. Workslop. Now: Message-Slop
Recently, I was working on a project with someone, and they sent me an email. Immediately, I knew I was in trouble.
“We’re in a Bubble”: What I Told the World's Top CMOs About AI
The IAA invited me to deliver a hot take on AI. Here's what happened next.
Where Did All the Creatives Go?
Field notes from the wormhole of the marketing universe.
The Storytelling Skill Nobody Teaches
The unsung key to success behind Oprah, Ira Glass, and Humans of New York.
The AI Backlash Is Everything Everywhere All At Once
AI is now less popular than Elon Musk and the IRS combined. It gets worse.