Why Your Mission Statement Is Probably Useless
If They Could Swap Your Name with Your Competition, Start Over.
Story Sherpa Steve
Stories That Make Your Brand Unforgettable
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Latest posts
The Lost Art of Being Heard
Why the Stories That Matter Most Are the Ones That Make People Feel Less Alone
When My Best Friend Said "Let's Go" and Changed Everything
Sometimes the most important lessons come from the mountains we're told never to climb
Stories: Our First Technology
Whether whispered on mountain porches or shared across continents, our most powerful stories speak the same human language.
Creating Your Own 30-Second Brand Story
Build it Yourself (Step by Step)
Three Parts. One Conversation That Works.
The Simple Framework of a 30-Second Brand Story
Your Introduction is Losing the Room
Why Most Business Introductions Kill the Conversation
The Story Gap (And How to Close It)
The Story Problem · Part 3 of 3
Your Customers Aren't Always Looking for the Cheapest Option
The Story Problem · Part 2 of 3
When They Say “Too Expensive,” They’re Not Talking About Money
The Story Problem · Part 1 of 3