You can commit to anything for a month. Going for a walk after work. Drawing a doodle each morning. Eating vegetables daily.
Posting your art, work, and writing on Instagram and Substack feels harder to do for 30 straight days, but I just did it. Being consistent did help boost my work. Most importantly, I learned that posting about art and my work was only manageable if it felt like another extension of my creative toolkit and passion, which is writing and sharing the work of women artists on Substack!
It certainly helps that for the past three years, my day job has been is in social media management/content creation, and a hobby for much longer than that. But posting on Instagram and Substack just for myself and not for an employer felt like a new challenge. I knew what worked for accounts I had managed with 200K Instagram followers, a daily posting schedule, and a rigid brand playbook. I had to develop a new strategy for my own personal brand, which was still being formed.
Below the paywall, I break down:
My approach behind my 30-day posting challenge and how I made it work for me and my full-time work schedule
My direct analytics from which posts performed the best and grew my following (Instagram + Substack)
Plus, for the visual artists and writers looking to take on this challenge and reap the results, a list of suggestions on how to jump into posting about your art/creative practice every day without needing to set aside hours on end for content creation
A reminder that I have some availability to take on new social media consulting clients! If you’re an artist, brand, or publication looking to take your socials seriously, connect with me at stephaniemichelle.partnerships@gmail.com <3
Why: Growing my Substack to 10k+ subscribers over the past year and a half felt unthinkable to me at first. Since, my online community has become so special to me and for my writing practice. The fact that I even have paying subscribers at all who find value in my work motivates me every single day to keep posting. This more rigid challenge was to test my creativity and make your experience with my content even more valuable by upping my volume. Who else could my content reach? Could any exciting opportunities come out of that? So if you’re a paying subscriber, thank you a million times over for your support.
How: One of the sole ways I made posting manageable — that I think will be something anyone reading this can adopt and see success with — was by introducing
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