Athletic Directors Are Becoming Portfolio Managers
The money got tight. The departments that outperform will run one portfolio, not a stack of separate bets.
The Sports Capital Review
Independent underwriting intelligence for the athlete economy: athlete value, enterprise risk, and the capital behind it. Published by L.I.G. Sports Intelligence.
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Capital Notes - Week of July 20, 2026
The week in sports capital & enterprise risk.
Capital Notes: NIL Go’s $89.85 Million Rejection Pool
Week of July 13th, Four developments changing how college sports prices compliance, governance, and capital.
WHY ATHLETE UNDERWRITING CAN NO LONGER WAIT UNTIL THE DRAFT
NIL didn't just change athlete compensation. It changed when financial risk begins, and the courts and insurance markets are already proving it.
COLLEGE ATHLETICS HAS A CAPITAL ALLOCATION PROBLEM
The roster is no longer only a competitive unit. It is now a capital portfolio—and the systems used to evaluate it have not caught up.
Are You Ready For The Moment or Journey?
What the sports industry doesn't want parents to know — and what it's costing your athlete right now.
Most Athletes Lose Before the Deal Starts
Why Most Athletes Are Unprepared for the Business of Their Own Career
Hard Work Is Common. Leverage Is Rare
Why Most Athletes Are Competing Without a Strategy
Fit Over Everything: The Blue Chip Recruiting Checklist
Why Sam Darnold’s Super Bowl Win Should Wake Up Every Family in the Recruiting Process.
The Sports Asset Era
How to Build Leverage in a Game That Pretends It Isn’t Professional