Justin King
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The Sports Capital Review
Independent underwriting intelligence for the athlete economy: athlete value, enterprise risk, and the capital behind it. Published by L.I.G. Sports Intelligence.
10 posts · theirs
Lately
Athletic Directors Are Becoming Portfolio Managers
Capital Notes - Week of July 20, 2026
Capital Notes: NIL Go’s $89.85 Million Rejection Pool
WHY ATHLETE UNDERWRITING CAN NO LONGER WAIT UNTIL THE DRAFT
COLLEGE ATHLETICS HAS A CAPITAL ALLOCATION PROBLEM
Are You Ready For The Moment or Journey?
Most Athletes Lose Before the Deal Starts
Hard Work Is Common. Leverage Is Rare
Fit Over Everything: The Blue Chip Recruiting Checklist
The Sports Asset Era
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