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General Magic & The Soul of Tech

Our documentary told the story of General Magic—the most influential tech company you’ve never heard of. Now, we’re exploring the lessons it left behind and what they reveal about the future of technology, culture, and human ambition.

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Size Corrupts

Scott Knaster worked at Apple, General Magic, Microsoft, and Google. He's seen the soul of tech from every angle — and he knows exactly where it goes wrong.

Dickens in His Time and In Ours

From Victorian England to Beijing to Trump's America: 173 years later, the iron cage Dickens described stands again

Ep. 6 | Superintelligence, Fusion, and Faith | Marc Porat

The original smartphone visionary, Marc Porat, on AI abundance vs. extinction, digital twins, fusion energy, and a Vatican meeting about the mind of God.

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Ep. 5 | General Magic’s “Gatekeeper” on Vision as a Double-Edged Sword | Kris Rodriguez

General Magic's original “gatekeeper”, now a leadership coach, on why the most compelling visions create blind spots, the discipline of saying no, and what she’s spent 30 years trying to get back to.

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The Value of Values

What's lost when nothing forces us to stop and ask what matters.

Ep. 4 | One of Tech’s OGs on Why AI Feels Like Magic | Andy Hertzfeld

Andy Hertzfeld — the Mac's original wizard and co-founder of General Magic — on why AI gives him the same thrill he felt writing code at 15, and why he worries Silicon Valley has lost its soul

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Ep. 3 | What Orange’s Chief AI Officer Learned from General Magic | Steve Jarrett

Steve Jarrett built the first app store, led AI for 300M customers at Orange, and shares lessons on governance, innovation, and getting the AI era right.

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Hardware + Software + Services: General Magic Invented the Model

Lessons From the Magic #12

Ep. 2 | The Soul from Every Side | Scott Knaster

Hosts Michael Stern and Tom Hershenson interview former General Magician, Scott Knaster, about his experience working at Apple, General Magic, Microsoft, and Google and the evolution of their culture.

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Tony Fadell Built the iPod. But He Almost Built It at General Magic First

Lessons From the Magic #11