We've Moved: The Next Chapter of SOCIAL3.0
Until now, I’ve been running two newsletters: Social 3.0 and Spheres of Influence. From today, I’m going all-in on Spheres of Influence.
Social 3.0
Social 3.0 is your unfair advantage in the new era of B2B marketing. Each issue breaks down what’s actually working across social media, content, and online communities—backed by real data, trends, and standout examples. If you're building modern B2B gr
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Your final social media update of 2025
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Social media is shifting. For marketers, the rules of reach, relevance, and relationship are being rewritten.
Is Social Media Over Its Peak? Or Are We Just Entering Its Next Era?
Global time spent on social media has started to fall for the first time in a decade.
The 2025 Social Reset: Eight Trends Every Brand Must Know
Why social media has just become even more critical.
Trust > Traffic: Why your 'influence' is your new measure of success.
AI eats clicks, communities train the answers. Here’s how to win when discovery moves off your site.
The Spheres of Influence
I've written a book. I'd love to give you first access.
The Metrics That Matter
How to Measure the Unmeasurable
The Spheres of Influence
How to win in a zero-click world by becoming the brand people talk about.
AI Killed the Click: What Demand Gen Looks Like Now
We’re undergoing a significant platform shift. But there’s a fundamental difference between this AI shift and the changes that have come before.