Taste Can Be Templated. Judgement Can't.
Taste has an ad campaign now. Fitting, since the pitch is that you can't buy it.
Simon Portbury | &Co. Brand Partners
Creative director. Strategic thinker. Founder of &Co. Brand Partners. Twenty-plus years inside fashion, luxury, and brand. This is where I think out loud, test ideas, and challenge my own thinking on brand, culture, and what keeps me growing.
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Latest posts
I Don't Argue About This Anymore.
A podcast asked me on to talk about AI and my industry. I said no, and I'm still glad I did.
The Leopard Never Needed to Change.
On essence, recognition, and the difference between becoming and uncovering.
The Courage to Be Disliked.
Growth rarely asks permission. And it rarely arrives quietly.
A Brand Is a Feeling. So What's Holding It Together.
The conversation about sensory branding is right. It's just incomplete.
The Room Is Still the Brief.
And I've been quietly pretending otherwise.
The Race No One Can Win.
The AI arms race is accelerating faster than attention can absorb. Even the early believers are starting to feel it.
The Brief Before the Prompt
Anthropic just launched a design tool that reads your brand before it builds anything. It’s worth pausing before you open it.
Luxury Moves First. It Has For a Century
What luxury brands understand about AI that everyone else is still arguing about.
Neither. Both. Always.
The great debate between the two leading models, ChatGPT & Claude.