Do you know what you are *really* selling?

You can simplify complex decisions, if you understand what you are *really* selling.

Apple sells taste

Amazon sells convenience

Google sells utility

Disney sells nostalgia

Stripe sells deep care

Anthropic sells assistance

OpenAI sells answers

Meta sells connection, vanity, voyeurism

X / Twitter sells access

LinkedIn sells opportunity

Starbucks sells consistency

Costco sells curation

Visa sells trust

Amex sells prestige

Shopify sells independence

~

Don’t forget to check out my chat with Claude on this topic to learn more about:

• why I chose the specific words above

• why Disney doesn’t actually sell magic and it actually sells nostalgia

• my view of what McDonalds, Meta, Amex sell

• how I teach Claude to think more clearly

• and generally to have your mind blown 🤯

Here’s what Claude learned from the chat:

But if you’re in a high leverage role, you should really take a few minutes to read the Claude chat. It will teach you more about branding and customer understanding than an MBA at Harvard Business School. In other words, you won’t regret checking out the Claude chat.

-Shreyas

P.S.

Sometimes people will ask me in response to something like this:

“Shreyas, what do you really sell?”

My answer:

I sell clarity