Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online…
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
What can coaches, consultants, creators, and service providers learn from someone who markets nationally recognized consumer brands? In this episode, I sit down with Celina Cooper, founder of Encompass Marketing, to explore how consumer brands think about marketing, customer loyalty, positioning, and consumer psychology. We talk about her journey from Executive Assistant to building a boutique…
On today's episode, I sit down with writer, messaging strategist, and Sweet Talk & Creative LivingFounder, Lois Mac, for a conversation about creativity, marketing, identity, and what happens when success starts pulling you away from the work you actually want to be doing. Lois shares how she went from growing up in a working-class family in England, to building a successful copywriting agency, to…
Makenzie Co. founder Makenzie Conklin is a confidence coach, entrepreneur, speaker, and mentor known for helping ambitious women become more confident, disciplined, and unapologetic in business and life. After leaving corporate and building a multiple six-figure coaching business in her twenties, Makenzie has become known for her bold perspective on confidence, self-trust, and personal growth.…
In this episode, I sit down with Dr. Lisette Sanchez, psychologist and founder of Calathea Wellness to talk about what it really looks like to navigate visibility, success, and personal growth as a first-generation woman. We discuss perfectionism, imposter syndrome, public speaking, success guilt, and the challenge of building a life that honors both where you come from and where you want to go.…
This episode is about demand. What it actually is. How it gets created. And why some people have incredible demand before they ever make an offer… while other people keep posting nonstop and still feel overlooked. I’m breaking down the difference between visible demand and invisible demand, why visibility matters way more than most people realize, and the psychology behind why people start paying…
In this episode, I’m talking about something that is becoming more important than ever in business: trust. Because here’s the truth. People don’t buy because they need more information. People buy when they trust you enough to believe you can help them. I’m sharing what I’ve learned while restructuring my business, simplifying my marketing, and paying closer attention to what actually creates…
This episode breaks down what real growth actually looks like—not the polished version, but the part most people don’t talk about: the messy middle. Cat walks through the full cycle of growth, why the middle feels so frustrating, and why it’s actually the most important phase if you want real results. She also shares personal updates, what she’s currently navigating in her business, and why this…
Two of my posts recently went viral — one hitting over 600K views — and it taught me a couple surprising lessons about visibility, positioning, and what actually matters when people flood your page. In this episode, I break down the real lessons behind viral content and what entrepreneurs should understand about attention online. _ Make sure to get on my email list to get reminders of new episodes…
In this episode, I’m sharing why I decided to shut down my mastermind, Show Up & Lead — a program that generated over $400K and delivered real results for my clients. It was successful. It was profitable. And I chose to end it anyway. Here’s what I break down: Why something can “work” on paper and still feel off. The difference between momentum and alignment. How burnout can show up quietly. The…
In this episode of the Show Up Real podcast, Catalina Del Carmen talks about why using your voice isn’t optional — it’s how impact actually happens. She breaks down the ripple effect of sharing your story, why overthinking keeps people stuck, and how your lived experience is already enough to help someone else. This conversation is a reminder that impact doesn’t come from perfection or polish — it…
