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shep.ca

Matt Shepherd is.

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Let Us Sit in Goddamn Silence for One Hour: The Ad

I made an ad for Instagram, we’ll see how it does. I like minimalism!

Let Us Sit in Goddamn Silence for One Hour — Initial Thoughts

So I’ve been working on this for a while: Like many of the things I work on, it started as a joke; well, a kind of mean comment, leaving a Fringe show last year and saying to my partner “I’d rather have sat in goddamn silence for an hour.” Then, months later, being kinda high […]

Cabin Rules

After watching one too many movies where a “cabin” has 20′ windows, a wine cellar, soaking tub, rainforest shower and a room that could be called a “foyer,” I have made a simple checklist. You’re welcome, Hollywood.

Skankenstein

A bit of goofin’ on a Saturday morning. Poster is a 1931 promotional poster for Frankeinstein, font is “Evil of Frankenstein” by Brain Eaters Font. No AI used, natch.

Ceiling Repair Perspectives

It’s odd to say that a chunk of collapsing ceiling in my kitchen made me grateful, but here we are. It’s great to have the kind of upbringing that made me feel like I could tackle this; friends who know a lot more about drywall than I do to help me figure this out, the […]

Tim Minchin, and the genius of the zag

Watch this video and get back to me and let’s talk about the genius of the zag. Yes, there’ll be a test. Tim Minchin is, of course, a brilliant man. I am not Australian and have never been to Australia and in all likelihood will never visit Australia but White Wine in the Sun is […]

AI sucks, part X of 1,000,000: Read.ai

Tip for AI adherents: if you want people to use it, make it less cancerous. I was on a board call last week where one of the board members was using read.ai to transcribe minutes. To read the minutes, I had to make a read.ai account. Sure, whatever. So I made an account with my […]

Images, slop, and the metaphor layer in storytelling

A vague developing thought on image-generation LLMs: used to be with image banks etc that you’d have to find a metaphor that worked and apply it, creating a layer that made readers think a little differently about the piece. Not everything — “senior looks baffled by technology” stock photos will always be with us — but […]

Morning Walk: August 8, 2025

A stroll down Princess St. and up through Doug Fluhler (sp?) Park… Chicken at Gallery Raymond The People’s Hammer!! Old Timey Chemist Stuff at Graham Pharmacy A Cute Booth at Midori I love the Screening Room! Window display at Minotaur A painted utility box Overgrown graffiti wall

Morining Walk: August 7, 2025

Garden Madonna. I think this is also a New Order album cover? Frieze outside the Bell Canada building on Princess Spooky narrow alley Authorized Service. Is this guy’s house a service place? Did he gank this sign and put it up on his porch? Mysteries abound. Kingston Chinese Alliance Church signs (1-2) Blue Spheres Shutters […]