A Guide to Effective Brand Measurement
While brand marketing has many variables at play, it is possible to build your brand while holding your investment accountable.
Bridging Brand to Growth
We develop brand strategies that drive business growth. Brand strategy isn't just about how your company looks or communicates, it's a critical part of how your business grows and builds commercial value.
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Summary: How Brands Grow (Part 2) by Jenni Romaniuk and Byron Sharp
How Brands Grow (Part 2), authored by Jenni Romaniuk and Byron Sharp from the Ehrenberg-Bass Institute, builds on the first book’s theories about brand growth and focuses on applying them.
Summary: How Brands Grow by Byron Sharp
Since 2010, Byron Sharp’s book “How Brands Grow” has become a key reference in marketing.
The Familiarity Effect: How Brand Recognition Drives Growth
Ever stood in a supermarket aisle, overwhelmed by choices, only to end up selecting a brand you know?
Why Brand Diagnosis Must Come Before Brand Strategy
How can you solve a problem if you don’t fully understand it?
A New Narrative for Brand: Building Commercial Resilience
Brand has a 'brand' problem, due to uncertainty about its really commercial influence.
From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from Aesop
Aesop, recently acquired by L’Oreal for US$2.5 billion ($3.7 billion), is an example of a brand that has achieved exceptional (and profitable) growth in a competitive category.