# Bridging Brand to Growth We develop brand strategies that drive business growth. Brand strategy isn't just about how your company looks or communicates, it's a critical part of how your business grows and builds commercial value. Page: Feed: --- ## [A Guide to Effective Brand Measurement](https://sharley.substack.com/p/how-do-you-effectively-measure-brand) _2023-10-16 · Emma Sharley_ While brand marketing has many variables at play, it is possible to build your brand while holding your investment accountable. ## [Summary: How Brands Grow (Part 2) by Jenni Romaniuk and Byron Sharp](https://sharley.substack.com/p/summary-how-brands-grow-part-2-by) _2023-09-07 · Emma Sharley_ How Brands Grow (Part 2), authored by Jenni Romaniuk and Byron Sharp from the Ehrenberg-Bass Institute, builds on the first book’s theories about brand growth and focuses on applying them. ## [Summary: How Brands Grow by Byron Sharp](https://sharley.substack.com/p/summary-how-brands-grow-by-byron) _2023-09-01 · Emma Sharley_ Since 2010, Byron Sharp’s book “How Brands Grow” has become a key reference in marketing. ## [The Familiarity Effect: How Brand Recognition Drives Growth](https://sharley.substack.com/p/principles-of-brand-growth-the-familiarity) _2023-08-17 · Emma Sharley_ Ever stood in a supermarket aisle, overwhelmed by choices, only to end up selecting a brand you know? ## [Why Brand Diagnosis Must Come Before Brand Strategy](https://sharley.substack.com/p/why-brand-diagnosis-must-come-before) _2023-06-15 · Emma Sharley_ How can you solve a problem if you don’t fully understand it? ## [A New Narrative for Brand: Building Commercial Resilience](https://sharley.substack.com/p/addressing-the-industrys-perception) _2023-06-08 · Emma Sharley_ Brand has a 'brand' problem, due to uncertainty about its really commercial influence. ## [From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from Aesop](https://sharley.substack.com/p/from-a-niche-to-billion-dollar-brand) _2023-05-01 · Emma Sharley_ Aesop, recently acquired by L’Oreal for US$2.5 billion ($3.7 billion), is an example of a brand that has achieved exceptional (and profitable) growth in a competitive category.