SEO, Search Marketing News and Tutorials
Live Last read · last published · next check
Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets. The post Microsoft Ads Is Removing Max CPC From New Campaigns appeared first on Search Engine Journal .
Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns. The post The Conversion Setup Errors That Break Smart Bidding appeared first on Search Engine Journal .
Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns. The post Microsoft Advertising Rolls Out AI Max Globally appeared first on Search Engine Journal .
Email placements work, but not as a replacement for email marketing. What Demand Gen and Audience Ads actually deliver, and how to set them up. The post The Paid ‘Search’ Email Placement: Right Place, Right Time appeared first on Search Engine Journal .
Google's creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls. The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on Search Engine Journal .
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know. The post Google Ads Is Retiring Language Targeting In Search Campaigns appeared first on Search Engine Journal .
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value. The post The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads appeared first on Search Engine Journal .
OpenAI's ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations. The post OpenAI Allows Some Health & Finance Ads In ChatGPT appeared first on Search Engine Journal .
Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline. The post Google Is Ending Target Overperformance – What to Fix Before August 17 appeared first on Search Engine Journal .
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads appeared first on Search Engine Journal .