Putting the personal in personal style
The case for putting your name on things.
Screenshot This by Zara Wong
An editor's eye on style, culture and the business of both.
Live Last read · last published · next check
Latest posts
On career and work: speaking up, showing up, making it up as I go
The career advice I never asked for (and gave myself).
You asked, I answered: fashion, career & books
Fringe hunting, freelance advice, transformational books and baby eczema.
Style Strategy 016: The trajectory of main character dressing
Intent over aesthetics.
Are we sick of talking about taste yet?
And someone is posting some epic fine jewellery they've just inherited anonymously Reddit.
How not to pack for holidays: learn from my mistakes
And other reflections on style, fashion and shopping when solo travelling.
What clients are actually requesting from personal shoppers
"What's chic is not to have excess."
How I work (no one told me about the admin)
The long answer to a question no one actually wants the long answer to.
Is Girlboss now just an aesthetic?
The performance of female ambition.
You don't need to be doing founder-led content
And, here's what you can do instead.