When Product Managers Build Their Own Products
Exploring "Mostly Rational Bride" by Yael Mark
Scott Burleson's Product HiveMind
A resource for product leaders and innovators who want to build better products by understanding what customers truly want, through the lens of Jobs-to-be-Done.
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The Product Failed Due to the Decision Nobody Remembers Making
The Importance of the Market Lens
The Difference Between Customer Noise and Product Signal
Customer research rarely arrives clean.
DISCOVER Is Now Available
Follow a realistic team through the entire process
DISCOVER Arrives Sunday
What if each new customer study could build on everything your organization had already learned?
What DISCOVER Is Really About
Mentality, Process, Jobs-to-be-Done, System to Bind it Together
Sample Chapter from DISCOVER: The Moderator’s Mindset
A Head Start
The Interview Discussion Guide Is Not the Interview
Structuring Success with Customer Interviews
Why I Wrote DISCOVER
From Isolated Research Projects to a System
If Your Strategy Doesn’t Change Decisions, Is It Really a Strategy?
Action! Action! Action, Not Words!