The best product builders know the customer experience spans beyond just shipping *features*.
It's the content your customer sees.
The landing page your customer reads.
The sales person you customer speaks to.
The pricing your customer calculates.
The security docs your customer navigates.
The support a customer receives.
The QBR a customer attends.
...and more.
None of these are product features.
They're touch points with the customer.
Opportunities to build trust and a relationship.
The best product builders think about the entire end-to-end customer experience...
...from when they first hear about your product to when they're raving about you to their friends.
Examples of non-feature value I've experienced in products:
Amazon - incredible customer support
Linear - next gen landing page & documentation
June.so - valuable LinkedIn content
What are non-product things you've done to improve your customer experience?
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