If you hate being in front of the camera, I have great news for you!
This week we’ve been talking about building a creator business. But here’s something a lot of people don’t realize.
You don’t even have to be a content creator to build a business and make money from the creator economy.
Stay with me…
The creator economy has grown so big that it has opened the door for other careers to exist simply to support it and help creators thrive.
Just the way a musician has a team of 3, 5, 10 people who do different things for them professionally while they focus on the music. Managers, producers, stylists, engineers. The creator economy has matured enough that it’s now the same.
There are now plenty of roles to profit from that don’t involve ever setting up a tripod, because a lot of creators are growing faster than they’re able to keep up with the backend of their growth. Let me explain.
Someone wakes up one day, starts making videos, next thing they blow up. Huge audience, big brand deals, global opportunities. But the only thing they really know how to do is create. Finish.
They don’t understand marketing, they’re not business savvy, they don’t get taxes, contracts, production, design, strategy. They dread meetings, follow-up, admin, and negotiation.
But their account continues to grow, ‘cause they’re really good at being a creator.
Now, while their following grows, so does the need for help. And they don’t have the time to go and learn, they are too swamped with the load of simply creating and showing up online.
Now, that’s where you come in.
Creators who are well paid are always happy to spend money to buy back their time.
Every hour they spend answering emails, editing videos, or chasing invoices is an hour they’re not creating.
That’s why they’re willing to pay people who can remove those bottlenecks.
I’m gonna give you some examples of those careers:
Talent managers
Virtual assistants
Creative assistants
Producers for podcasts
Video editors
Accountants
Copywriters
Community managers
Ghostwriters
Course creators
Project and events managers
And that’s barely scratching the surface.
You can build a profitable career supporting creators, not competing with them.
And beyond that, there’s user-generated content where you make content for brands to use in their marketing, and you don’t have to post to your audience. Plenty of UGC creators with small followings are making more than some big influencers because they understand the game. We’ll talk about that tomorrow.
There are even more niched creator support roles out there. Some you already have the skills for, you just need to position properly.
Others you can upskill for. Do your research. Use free resources on YouTube, pay for courses if you have to. Give it 3 months, give it 6 months, pitch yourself. I showed you how to do that in DAY 29. You never know what could happen.
The creator economy doesn’t just need more creators. It needs more people who help creators succeed.
So maybe your biggest opportunity is not becoming the face. Maybe it’s becoming the person every creator wants on their team.
Comment what creator support skills you have, and maybe a creator who needs your services will find you.
This is Creator 101, your daily dose of creative momentum, and I’ll see you tomorrow.
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