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Saga Brand · Apr 4, 2025

I Watched Hormozi’s ‘Building a Brand, but it's on Easy Mode’—Here’s the Advice He Didn’t Give (But You Need)

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Dominic de Souza · Saga Brand

  1. Hormozi’s Framework Works—But Only If You’re Ready to Scale
    His advice (promise + proof + path) is gold, but what if you’re starting from scratch and care about meaning?

  2. Your Brand Is More Than a Funnel—It Should Be a Flag
    If you’re trying to build something people rally around, you need:

    • A Call (your mission)

    • A Quest (the journey)

    • A Code (your values)

    • A Clan (your people)

  3. Most Brands Fail Because They Don’t Tell a Story
    They act like vending machines: post content, expect cash. People follow sagas, not spreadsheets.

  4. Don’t Sell First—Build First
    Organic content earns trust. Ads are for selling.

  5. If You Don’t Have Money—Good. You’ll Build Honestly
    Start by sharing your messy, in-progress journey. Clarity + consistency > cash.

  6. Personal Brand vs. Company Brand? You Need Both
    You’re Bruce Wayne. Your brand is Batman. Show up consistently as the mask that carries your mission.

  7. No Audience? Start by Speaking to One Person
    Build one relationship at a time. Document your journey. Be the learner-in-chief, not the guru.

  8. Delegate the 80% You Hate
    Keep the core. Systemize or outsource the rest. Focus your energy on your unique voice and story.

  9. People Believe What You Live—Not What You Say
    Consistency builds credibility. Share the behind-the-scenes. Show up real, and people will follow.

  10. Forget Trying to Stand Out by Being Loud—Be True Instead
    True stories slice through noise. In a world drowning in AI sludge, human connection is your edge.

  11. You Will Mess Up. That’s the Point.
    Every misstep becomes part of your story. What matters is that you get up again.

  12. Don’t Wait for Perfect—Start With Clarity
    A strong point of view beats beautiful design. Say it 100 different ways. That’s branding.

  13. This Isn’t Hustle Culture—It’s Devotion
    If you’re building someone else’s dream, you’ll burn out. If it’s aligned with your values, it’ll fuel you.

  14. Your Brand = Your Saga
    It’s your origin story, your messy middle, and the transformation you offer. Invite others in.

Hey you look, so I watched this incredible Alex Hormozi video, "Building a Brand, but it's on Easy Mode," and wow it is packed with value.

But I decided to check out the comments and noticed there's a lot of folks who aren't at the level to be able to implement his advice because they don't have big budgets, they don't have established platforms.

So here's the top 10 objections that I could find from the comments, with my ideas on how you can start putting some of these ideas to work for your brand—even if you're starting from zero with no budget and no credibility needed.

I'm Dominic, founder of Saga Brand, a startup to help other self-starters like me and you build brands that matter from idea to influence in 100 days.

I've been writing novels for about 25 years, and working full-time in marketing and branding for about 10 years. I'm sharing everything I know because I field-test all of my ideas on my own brands first.

I hope it's helpful to you so that you can build an amazing brand, and maybe someday come back and hire me to help. If not, enjoy and let's figure this out together.

Here's how I saw his video. It's solid. It's tactically smart. It's brutally clear as always. 100% useful if you're trying to grow fast… and you don't care too much about meaning.

But what if you do?

What if you're the founder who's already built a team and now you're trying to unify your people around a shared story that feels like you, not just another positioning statement in a slide deck?

What if you're a business owner who's amazing at your craft, but you keep stalling out when it comes to telling people what your brand actually stands for?

Or what if you're the creative, the one with the powerful message—you got a fire in your chest and no idea how to turn that into something that people want to follow and rally behind?

That's where I live. That's where Saga Brand comes in.

Watching Alex Hormozi's video I couldn't help thinking, "Yeah this works." But that’s if you're building a funnel first.

What if you're trying to build a flag? Something worth gathering around and something that lasts?

Let's talk about that.

We'll start with his core message, right: Brand is promise plus proof plus path.

I think it's a solid framework, I mean obviously because he's amazing:

  • Promise: Make a bold claim.

  • Proof: Show it's legit.

  • Path: Let people follow you; give them a way to do that.

It's great again if you're selling a product or if you're trying to grow a business fast.

But if you're trying to build like, I don't know, a legendary brand or a Saga brand—well you need to go further.

You need:

  • A Call: What mission are you answering?

  • A Quest: What journey are you inviting people into?

  • A Code: What values shape how you show up?

  • A Clan: Who are you building this with and for?

Branding isn't just about attention and conversion, it's about creating meaning. It's the difference between:

“We sell protein bars” vs “We help modern warriors fuel the fight.”

Here's why I think most people mess up branding—and here's the hint: they're not telling a story.

Most people out there are building brands like vending machines. You input content, you expect cash. And Hormozi is calling them out, and I'm cheering him on.

But even Hormozi, for all of his muscles and millions, he's playing within the frame of value-driven capitalism, which is good—but there's another layer.

There's myth. There's meaning. There's mission.

Your brand isn't just a content strategy; it's a story people want to live in. If they don't see themselves in your brand they're going to keep scrolling or they won't come back, right?

So if you want to build a tribe, and if you want loyalty—if you want your people to talk about you when you're not in the room—you've got to give them more than value.

It's better to hand them a sword and point to the horizon.

Hormozi is also laser-clear on this:

  • Organic content is for trust.

  • Ads are for selling.

  • Build first, ask later. Always.

I can't tell you how many brands fail because they try to skip this. It's like proposing marriage on the first coffee date. Like chill. Build the goodwill. Build trust. Make people want to hear from you.

I just saw Daniel Priestley from Scorecard say this in a recent interview:

"Create content for the 90% and give it away. Just put it out there because it's the 10% who are actually going to buy from you."

They’re the ones who'll be impressed by how you treat perhaps the rest of the 90%, or the credibility that you demonstrate with that. I might be paraphrasing, but it feels true to me.

Here's what I think: you're in the best position possible—it's been my position for 10 years—because you have no choice but to earn attention the honest way.

  • Start by sharing what you're learning as you go.

  • Show your mess.

  • Show your process.

I'm terrible at doing that—getting better. Let people feel the transformation that you're on. That's what builds connection.

Think of your content like fires in the night. The right people will find you by the light.

Plus, the algorithms today on YouTube and on social are actively trying to help this happen. There's a shift going on right now. They're surfacing a lot of smaller creators because they know that it's really valuable to provide new voices.

So I'm going all in and testing this too, which is why I'm growing this channel. To see if I can figure out what people say when they go, "YouTube's on easy mode, brand's on easy mode." Okay, let me go and test it—that's what we're doing here.

Here's the value: no money means no distractions. It's just mission. So write or speak, share, and then repeat.

Here's my reply: Your personal brand is, or supports, your company brand.

Gary Vee says this: today, your personal brand is your reputation.

It's different than it was 50 years ago or even 20 years ago before social media.

Back then, you could create a personal brand or you could cultivate a reputation and unless something massive happened, it basically stayed that way.

Unless you got involved in a massive scandal or something, you know?

Your reputation today? You are always online, your profiles are always online. What you post and what you say is always being shared online. So you can't hide anymore. That can actually be a really good thing.

If everybody knows everything that you say (okay 80%, 90% of it), you can't hide.

Gary says you can't have a profile for the boys, and one for your family, and one for your people at work. Unless you airgap them all really, really carefully (and that's a whole nightmare mess situation), people are going to get a very quick sense of who you are on video versus who you are in person.

What's the best outcome?

The best situation is you're the same version of you because it's just the real you. You are you, owning who you are, and not pretending.

Now there is a point where this can go too far, where people go "Yeah, radical authenticity, right?" And be careful about that, because being a jackass is not the same thing as radical authenticity.

And there are some people who go, "Yeah, I'm the same every single time." That's not actually helpful. You have to modulate or present who you are in a slightly different way, depending on the situation that you're in, because you care for who it is that you're dealing with—who you're talking to.

But if people watch you over a long period of time, they're going to see it's actually you. You are the actual real thing.

When you go to start a brand, it's a bit like putting on a superhero mask. You're going to take a part of you, and then you're going to consistently be that part of you every time you do that branding thing.

So, which one should I build—personal brand or company brand? This is my opinion: keep yourself, but build a mask.

You can be Bruce Wayne. Bruce Wayne can be just a flawed human being.

He creates a persona for Batman. Every time he puts on that mask, he is consistently (or he tries to be consistently) Batman. He creates a specific attitude, idea, outcome, context, response. In a situation, Batman always responds this way—he has specific rules he never breaks.

We always know what to expect from Batman. We don't always know what to expect from Bruce Wayne.

The reputation is what everybody says about you as a human being. Leaning that into the building of a brand can help you build a good brand, because you are able to be present as a human person.

Still working through this answer. The answer, I think, is you already have a personal brand because you already are that—you're like the Eiffel Tower. Then you create a bunch of little stores around the base of the Eiffel Tower.

You are the tower. People see you. The more you create content, put things out there, and say what you think, then people get a chance to work with you or operate with you in specific areas.

The question technically—it's a bit of a cheat sort of response—you're actually building both, and one can reinforce and support the other.

Here's my reply: That is perfect.

What's great about that is you're not speaking to a crowd—you're speaking to one person. That's how content begins. That's how channels begin.

You're trying to build one friend at a time. That's how all great stories begin. You got a mentor, you got a hero, you got a moment that mattered.

So, create for the person that you used to be. Speak with honesty and not hype.

There are some who are able to follow consistent output, and that can be fantastic.

There are others who just can't make it work, so they're going to focus on quality instead of quantity.

Obviously, the best situation is to put out lots of quality. That can be very hard, especially if you don't have enough life experience—you haven't been through enough situations to have learned the lessons, so what you can share is helpful for other people.

When you just go and start a daily show or you sit down for an hour in front of YouTube and just share what you think, if you haven't done anything, sitting down in front of a camera isn't going to help because you don't have the life experience.

Go out and do that.

What if you put yourself in the position of: "I'm going to learn faster and harder than anybody else I know.

“Maybe I'm going to share what I'm learning, and these are working theories, and I reserve the right to change my mind as often as I need to."

I have found that to be an insanely helpful mind trick.

Instead of showing up as "I'm the leader and chief of my tribe," what if you go: "I'm the learner-in-chief of my tribe. I will learn faster and harder."

Hormozi has this attitude I love: "I will outwork everybody.”

I may not be as smart as the next person—I'm definitely not as smart as the next person—but I can absolutely outwork everybody. And I will out-test everybody with the energy that I have, and the bit of freedom that I can, because I'm a self-starter.

You and me?

  • We want to do something.

  • We find a way to figure it out.

  • We test it, we learn from that.

That’s what I'm doing with this Substack and YouTube channel—trying to share that.

Maybe this video doesn't get a ton of views. That's not the point. Maybe the point is I try to connect with just you, and maybe we have a nice conversation or a comment together and we grow together.

If you don't have an audience, that's okay.

That's where everybody starts—from zero.

I think that can make you the most relatable person in the room.

People don't want to learn from someone who's on the mountaintop shouting down wisdom.

You can land in those kinds of videos and then realize, "Oh, this isn't actually for me," or "This is awesome advice—how do I apply it to my situation?"

That part we can't figure out. And so… we do nothing.

We look for the guy in the trenches who's right next to them, figuring it out with muddy hands and hope in their eyes, right?

Maybe that can be you.

You're not the guru—own that you're the guide. Maybe you're two steps ahead or two weeks ahead of the person who's following your channel.

You might be saying the thing as the next person, but:

  • Who you are

  • How you approach things

  • The energy you bring

  • The stories you tell

  • The attitude that you have

  • The cards that you have been dealt in life

All of those are going to factor into how you talk and think about what you've got to say.

Own that, because that can be valuable.

Maybe it's not going to work, and that's okay. But until you try, you don't know.

Try to be two steps ahead and willing to turn around to give a hand up to somebody who's behind you.

Here's my thought: it's a simple test, I think. If it's core to your voice, keep it. If it's noise or busy work, if it's mechanics—that's the part you delegate.

You don't want to outsource the heart of your brand, which is the vision, story, the values. Effectively, it's the humanity in it.

They're like your sword, your superpower. You have to wield those well.

Everything else, you can automate it, template it, toss it. If it doesn't advance the quest, it can be clutter.

There's this book out there called 10X is Easier Than 2X, and it's an amazing book. Read it through at least once.

Read it badly.

It's instantly going to be helpful to you.

But here's one of the takeaways when it comes to answering this kind of question.

The author makes the point that 80% of what you do is probably stuff that you hate, and there's the 20% that's stuff that you're actually really good at and that you actually want to do.

So, his advice is this: if you can do it (sometimes you can't, sometimes you do have to grind for a bit until you level up and maybe you create some extra income, or you can inspire somebody to step on board with you and help you do it), that 80% is the stuff that you want to

  • Delegate

  • Have AI do it

  • Give to somebody else

  • Hire a VA

  • Partner with a friend

That 80% of stuff you hate doing, that you're not good at—you don't want to do?

Give that to somebody else who absolutely loves it and would kill to be doing it.

Then you focus on the 20% that you are incredible at doing.

The rest of the book is great because after a period of time, that 20% becomes your new 100%.

Then you decide out of this there's 80% of this which is actually a waste of my time, and then you focus on the new 20%. Then you delegate that 80% to somebody else, and then you focus on that 20%, and then you keep going.

Because you and me, we have limited time, limited energy, and it doesn't make sense to waste our life and our time doing the 80% of stuff that everybody says, "Well, just has to be done."

  • There's way too many interesting people in the world

  • There's way too much good that needs to be done

  • There's way too much cool stuff to do

There are a ton of people who would love to take off of your plate that 80% stuff that you hate.

It's just a matter of finding them.

There’s a lot of answers to that new problem, maybe that's a different question.

Hormozi has a good methodology on this:

  • You do it first

  • You write down the process

  • You template it—you record a Loom video, use Scribe, etc

  • Pass that on to somebody else so that they follow your process that you know works—because you’ve done it.

Then that frees you up, and all of a sudden you get your energy back. Because now, the amount of output you're going to get from something will match the input.

Because you love what you're doing.

I don't know that you can get them to.

People don't believe what you say—they're going to believe what you live.

So work on showing up consistently. Work on telling the truth.

It's always great to share the behind-the-scenes, the doubts and wins.

Video can be so awesome because it's instantly human. If you show up and you're consistent, and especially if people can start to see over time you're a consistent person—you're not just bragging about your Bentleys or your Murciélagos (I don't know anything about cars).

You say that you're a specific kind of person. Do you prove that over time?

I just learned this stat the other day—Google, I think, said it—it takes seven hours' worth of content to feel like you've actually built a relationship with people.

It means you need to create at least seven hour-long videos. It could be seventy 10-minute videos. You have to spend time with people.

Then if:

  • People see that you're consistent

  • Your messaging is consistent

  • your attitude is real—you're not trying to lie just to get them to give you money (how many channels have you seen where people do that?)

  • You know what they're talking about

Somebody will want to believe what you say.

Try to be a mirror to people; help them see themselves more clearly. Don't just be a megaphone and blast at people.

I think when your mission is real, your story can become magnetic. When your story is magnetic, then belief is inevitable.

Now, that's a fun question. First, say something true. Don't just say something trendy.

True stories—they'll slice through noise like swords.

Don't compete with louder voices. You can focus on resonating deeper.

I think my next point has been proven to be true over the last 20 years since the

  • advent of Google

  • the advent of SEO

  • the advent of black hat and white hat SEO tactics

  • what's happening now with AI and the slog of AI content .

What is going to happen? We're going to get more AI that's going to help filter out what is purely generated from what is actually human and personal.

I think it's absolutely true that with all of this AI content, for example, right now, with all of the noise that is happening, there's a couple of things we have to pay attention or just remember:

Yes, there's a lot of noise, and yes, there's new people creating channels and content all the time, but here's what's also happening: most of them don't stick with it. 80% of podcasts out are over. They're done; they do not continue.

If you create only eight episodes, I think you're already in the top 1% of podcasts. Just eight episodes. A lot of people start them and then stop.

So, one, if you just keep going, you're going to outperform everybody because most people start, and most people don't continue.

If you can find a way to create a system where it can work for you, and you can pace yourself, you're automatically going to start winning more than everybody else.

So that's one thing that maybe will be helpful. It's helpful for me; maybe it's helpful for you.

Second thing is, there's so much AI content out there, right?

Well, you know what's also going to happen is—we're already seeing this.

I like using AI. I think it's helpful to use AI. And I get really annoyed when I can see somebody pulled the lazy card, had AI do completely all the work, or they wrote about something that's outside their expertise, and there's no human actually involved sharing what's actually helpful.

We're going to see new tools that are going to keep downplaying purely AI slop.

Maybe AI-empowered people or just real creators are going to continue rising to the top the way that they always have. Creators and businesses will take a dip. We'll take a hit for a minute, and then we're going to pull back up.

Because what do humans want? You want it. I want it.

We want real connection with real people that we can trust, who actually see us, who actually understand us. It's just an instinctive human thing, and it is an amazing human thing that will never go away.

A person wants to see and be seen by another person. The moment that we start to wonder:

  • Are you actually all there?

  • Are you not safe?

  • Are you fake?

  • Are you just an AI?

If any of these are true, a point will come where we disconnect. We're going to need to find something different. We hunger for another person.

I think we're in a confusing time right now where we treat AI like it's actually intelligent. We get into relationships with it and we over-believe in it.

There's a whole conversation about the default mode network—Google that. It’s what happens when you're so overstimulated by content that parts of your brain don’t work. There’s a baseline of activity you need as a human being. That doesn’t activate because you're so overstimulated by brainrot and too much content.

You stop being able to tell the difference between something that's actually real and a real person, and the ability to create human connections.

This is not to say the content is bad and that AI is bad.

If you show up as a human and you're real, and you do it for long enough, crowds will show up.

Not just the crowds—your people will show up, and the algorithm will reward that because the algorithm only has one desire, which is to help put you in front of your people.

At least that's what I'm banking on. That's why I'm going all in with this YouTube channel.

Here's my reply: you will. That's the point, and that's okay.

Your brand—it's the story of how you keep showing up even when you fall flat. You fall over 10 times, you get up 11.

I love that scene from Captain America where he's getting punched out at the beginning of the movie, and he gets up and he goes, "I could do this all day."

Those are the kinds of people we love to follow. I love to follow them. Maybe you do too.

They're the ones who make it work, who keep showing up and who don't quit.

I don't know about you; I would trust somebody like that.

I would want to follow somebody like that. as opposed to someone who gets punched the first time and stays down because "oh life is hard. I'm a victim."

Okay, there's a point in our lives where we’re not in control of everything that happens. Sometimes we have no ability to respond to what's going on. That's different than being a victim, vs chronically playing a victim.

I don't think self-starters do that.

Self-starters know sometimes I'm punching above my weight.

Sometimes it’s frankly impossible. There's no door. I've got to find a window.

So I'm going to carve my own door or create my own path.

But we don't quit.

  • We pivot.

  • We create a new opportunity.

  • We learn.

We do it because there's a fire in us. We've got to keep going.

Don't be afraid that you'll fall flat. Every misstep is going to be part of your story.

Every flop is a future anecdote that makes people maybe laugh and nod and follow you.

The only way that you do mess up is if you stay silent, and you stand down, and you don't keep going.

A thought: you can't do everything.

How do you eat an elephant? One bite at a time.

Forget the polish. Start with your point of view, your edge, your belief—the thing that sets you apart.

You don't need perfect, but you do need to show up. You'll figure out design later. You can hire somebody to do design.

Strategy—the whole strategy of the thing can come later.

But right now, clarity. Clarity, I think, is your power move. Get clear on what you stand for.

Here's what can feel annoying: say it 100 different ways—that's branding.

Everything else is aesthetics.

Now aesthetics will help. Aesthetics will be fuel to the fire to help more people see and trust you on sight, and a clear strategy is going to help you stay consistent.

But if you have one thing that you want to say? And if you can find 50 different ways, 100 different ways, to say it? And you just keep saying it? That’s branding.

Again, it's a mask.

You're like a superhero, and you're putting on a mask because you're going to show up and you're going to say the Batman thing every single time the mask goes on.

What might seem boring for you doesn't come across as boring for your people or your audience; it's going to come across as consistent. We get bored of our own messaging long before anybody else. It's all we see and think.

For everyone else, we are one out of 8,000 things that they're having to process throughout their day.

So if you're the one thing that shows up and it's consistently:

  • Here's what I'm about.

  • Here's what I do.

  • Here's who I help.

  • Here's how we do it.

  • Whenever you're ready, come and show up and I'm here to help you.

If you're consistently doing that, you will learn by doing.

Here's what I think: it's only hustle if you're building someone else's dream—that fake kind of hustle.

There's a good hustle; there's a good grind, right?

But if you're building somebody else's dream, that's where you can burn out. Or if you're doing it in somebody else's way, in a way that doesn't honor and work for who you are.

Who you are is vital in this if you want it to last.

This is your mission. If you're trying to build something that reflects your values, that serves your people and creates meaning, then it's not hustle—it's devotion.

Make sure you're not sacrificing your soul on the altar of algorithms. Then it's a matter of tail wagging the dog—who's driving, who's in charge here?

You borrow the power of the algorithm to help you find your people, to stay connected with your people, and so that your people help you find more people.

But if you're just showing up and you're just playing whatever game the algorithm seems to be telling you?

Everybody teaching me about YouTube algorithms or any algorithm says: Stop thinking about an algorithm as a robot we have to game or play or hack. Think about it as: Who are my people out there?

Because the algorithm will put your content in front of people, gauge their reaction to you, and then if it's good, give it to more people.

It may not be that you're good enough. It may be that you need to put yourself on like a 30-day challenge—if this is the first time you're starting something. You need to skill up and level up.

I am chronically awful about stuff. I am building this channel because I need to show up and level up at just showing up.

That's the skill I have to now create with a YouTube channel. I'm trying to practice what I preach. I'll tell you what I learn. Along the way, I'll field test and understand the advice. And share it with you if I can.

So play the long game. Lead from a place that's real. If you're leading from a place that you don't believe in, you will burn out because it will not be true.

Gary Vaynerchuck is bullish about this when he encourages young people to step up and get into business. He tells them to start with something that you love and that you believe in.

Alex Hormozi has a counterpoint to it.

But if you're going to put a ton of time into something, start with something that you love and that you believe in, that does matter to you, if you can figure that out.

If you can't figure it out, go and do just anything that kind of feels okay to start learning the process.

Then you'll learn by doing and realize, "Okay, it's definitely not this."

Then try something else. You only fail if you never do anything.

Here's my closing thought:

It's a saga, right? Your saga. You're in it for the long run.

Don't just build attention; try to build an adventure. What does that look like?

And maybe here's where I part ways with a lot of standard branding advice: I don't see branding as just for marketing.

Marketing is for brand.

It's different. Marketing is like mythmaking, if you're in it for the long run.

If you're a pop-up stand, if all your brand exists for is just to sell a specific product?

You're going to have a hard time with branding because branding is a bigger, wilder, more adventurous idea.

A product is a way somebody buys into or participates in or gets involved with what your brand is.

Branding is much bigger.

Gary's bullish about this.

Alex is now telling everyone he's all in on this.

When you build a brand, you could sell anything.

Gary Vaynerchuk says this fun thing:

“Sales is for people who suck at brands or branding.”

I think that's a really funny line. I think there's a lot of truth to it.

The cheat code: your brand is a saga.

It's going to have:

  • A beginning, which is your origin story.

  • A middle, which is your messy progress of figuring it out.

  • An end, which is the change, the transformation that you helped create for somebody else.

That's your part of the saga.

But it's also going to have characters. It's going to have your team, your clients, your audience. They're not just customers; they are companions with you on a bigger mission, a bigger adventure.

If you want loyalty, if you want word of mouth, you want a movement—start telling better stories.

Start trying to live a bigger one. Invite others in.

Then just straight-up tell people what you're doing and what you think matters.

Where you're going with it.

What you're going to do about it.

Let people know how they can be a part of it.

  • Don't pitch in every post: Earn the right to ask by giving value. Tell the truth.

  • Use content to build trust: Like Alex says, use ads to drive action. Don't mix the two because it's messy. I kind of like Alex's approach—give, give, give, give, give, and then give, give, give. Just keep giving. Demonstrate so much trust and credibility that people are like, "Okay, how do I work with you? I want you to work with me." At that point, you're not having to sell anybody. They're already sold. I love that approach. That's my working theory. I'm all in on that.

  • Document your journey: Don't manufacture it. I'm now trying to do that too on this channel. Follow, maybe it'll be helpful, and we can figure this out together. We don't always want polish from everybody; we do want progress together.

  • Focus on transformation: Not just information. Help your audience become who they want to be. I'm hoping I can help you because I want to be that kind of person too. Maybe we can figure it out together.

  • Build a brand that feels like a story worth joining: I think that your brand can be an adventure. I think my brand feels like an adventure from the inside out, because the stakes are high, I've got to get stuff figured out, there's a chance to go all in and figure out a way to make stuff happen, and then there's really cool outcomes if we make it work. Then we share the journey, and you do the same, and then we both inspire each other. I want to see where this story goes.

You don't need a six-pack—unless you can (I wish I did—I don't).

You don't need a software company, you don't need that.

You don't need a fancy investor deck.

You do need is clarity. You need some way to have commitment to what you're doing, and then a brand that isn't afraid to sound like a war cry.

I think the only way that you can build that kind of brand is to live it.

If you got to this point, then building a brand matters to you. So the main place where I’m failing forward at finding clients is on LinkedIn - some of the best people I know I’ve met there.

But it can seem awful sometimes, like an episode of Hunger Games. I’ve put together 6 answers that I’ve field-tested myself. The goal: to help you unsubscribe From the fake, reclaim your joy, and maybe actually enjoy writing again. Check it out.

Read the original on sagabrand.substack.com

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