Six Steps to Nail your Next Product Marketing Interview

You know you’re good at what you do. You’ve shipped launches, worked with product, improved messaging, driven growth. But somehow, when it comes to interviews, it just doesn’t land the way it should.

You either feel like you’re oversimplifying your work, or overexplaining it. You walk out thinking, “I could have done that better.”

And the truth is, most people don’t fail product marketing interviews because they lack skill. They fail because they don’t know how to translate that skill into something the interviewer can clearly see, feel, and trust.

This is about fixing that.

I’ve been on both sides of this table. I’ve interviewed for roles where I thought I nailed it and heard nothing. I’ve sat in rooms where I felt wildly underprepared and somehow walked out with an offer. And now that I’ve also been on the hiring side, I understand exactly why.

So this newsletter is my honest attempt to give you the playbook I wish I had with the nuance that actually makes a difference.

A PMM interview is not just a test of your skills. It is an audition for how you think, how you work with people, and how you handle ambiguity. And most candidates practise the first part while ignoring the last two entirely.