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Rin's Newsletter

Real-life notes from building cold sales systems for SaaS & B2B founders: what works, what breaks, how we test, scale and fix outbound — based on 25+ sales engines we run daily.

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Latest posts

Cursor's sales team says you shouldn't build this. They are wrong.

The exact stack behind 3X more qualified meetings

We delivered 50 leads and the client still died

Why cold sales needs runway, not just budget

Stop writing cold emails like this

The framework behind 500+ monthly meetings

AI promised to replace your SDRs. It didn't.

Why $400M industry is pivoting now

your pitch IS the problem

this is how you lose deals before anyone opens your email

The main reason your sales pitch doesn't work

How to match your offer to your buyer's needs

B2B teams are sending cakes to book meetings

When digital channels can't cut through

Your best leads already sit in your CRM

A 5-step system for re-engaging old cold sales lists — and why it beats expanding your ICP

How to 3x your cold email reply rate

Free Claude Code Skill inside

YC's sales tech bets: verticals, signals, channels

The era of all-in-one sales platforms is over.