Men are being sold direction and blame like defective women buying age defying skin cream.
The real issue is that men have been eased into living the life of defective women and marketed to like one. They scare you into buying age defying skin cream, scare you into losing half your resources, and scare you into believing divorce is the high-stakes plot twist single variable failure state, where the settlement gets decided by a coroner after someone goes off a mountain over a few million in joint accounts.
COVID proved how well single variable decisions work. “Well, if it saves one life! Now enjoy Incel-branded age defying skin cream.” No. I’m not doing this. I’m tired, boss.
Now, I don’t think men are stupid. Enough of them know these people are full of shit. When things go south, though, it’s nice to have a sacrificial animal that takes the sins. I’ve watched Andrew Tate go from the savior of young men to the ‘who?’ in a year. From the evil boogey man to the nobody in an ever increasing cycle of social media outrage, pretending to be the battle for life and death.
I don’t know if men have been looking for guidance in a world with more liars than ever, or if more liars than ever are manufacturing a crisis of guidance in men, but here we are. Men look to a guy with a podcast for spiritual guidance or a scapegoat. I’m extremely cynical, so take my bias into account.
The only reason men asking for guidance matters is because this niche is the only one that never promised anything. It’s the ISIS of self improvement, the uncola of subcultures, the trans fats of vegan bullshit. Most people borrowing the name for branding aren’t good. This space isn’t gatekept. Every group has its Judas. Go Trump 2028, now with orange age defying skin cream. Our Judas are the guys telling men what they should be doing. Handing out morals and ideology like age defying skin cream.
There are no shoulds. This isn’t a movement. No one is recruiting. There are no pep rallies. I may want an audience, but that’s me, not the Red Pill. It’s about as honest a broker as you’re going to find.
Which made us pretty good at what we did. And the problem with being good is that ix t got popular and did what niches do: attracted a regression to the mean. The mean wants to be told what to do, wants to be part of a cool club, and wants age defying skin cream without taking responsibility for a bad decision.
So that’s where we are. Everyone telling us what we should do is lying to get something from us. Men are treated like defective women and the average man is happy to oblige. Everyone wants someone to blame.
What should a guy do in this situation? Guys don’t know what they want. They want to know what makes them liked in their community, from their woman, or from a potential woman. So the question is actually “How do I get people to like me?” and they are so desperate for an answer they will ask me. I had a guy, during my first speech ever in this space, at that convention that shall not be named, ask me what his rites of passage should be. I was anonymous 20 minutes prior. Even if I had that answer, why the fuck would you ask me?
What should you do?
The core is how do you get people to like you. The easy answer is you don’t. You cannot manipulate people into liking you. The moment they detect the pander they rebel against it. So you don’t get people to like you. You can’t make them feel anything towards you. That is no longer your responsibility. What would you do knowing that?
While you won’t have all the answers, but you will know what you want, what you don’t, and how to ruthlessly cull anyone who won’t share the vision or pay market rates to come along. Ass, cash, or grass. Get out. The expanded, full essay for you guys is below
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