Welcome back to RevTech Insider, a read for people running partner programs in revenue tech.
We’ll keep covering product launches, partner program changes, AI tooling, and M&A activity.
This issue: Apollo and Popl’s data partnership, a new Salesforce ISV launch, and MCP updates from Clari + Salesloft and the protocol itself.
Popl announced a data collaboration with Apollo.io on July 14, adding Apollo as a data source in Popl’s enrichment engine. The setup turns scanned badges at events into CRM-ready contact records, then flows the enriched data into Salesforce and HubSpot. Popl combines Apollo’s data with more than 20 additional data partners and proprietary AI agents, targeting 97% or higher data coverage on in-person interactions.
Quik! and High Meadow Solutions launched Quik! for Salesforce on July 15, bringing form-based advisor workflows into the CRM. Advisors can launch forms from a client record, auto-fill CRM data, complete remaining information once, and generate documents for electronic signature without leaving Salesforce. The application ships with pre-built components and standardized field mappings.
Clari + Salesloft announced on July 9 that Salesloft is now natively listed in Claude’s connector directory. Custom connectors for ChatGPT, Microsoft Copilot, and Google Gemini will roll out through late summer 2026. The expansion covers Salesloft Cadence and activity data, Clari Copilot call intelligence, and Clari forecasting and deal inspection data, and extends the MCP Server that Clari + Salesloft first shipped in April.
Model Context Protocol ships a major specification update on July 28. Changes include a stateless core that runs on standard HTTP infrastructure, an MCP Apps extension for server-rendered UIs, a Tasks extension for long-running work, and tighter alignment with OAuth and OpenID Connect.
More soon. If there’s a story you want us to cover, reply and tell us.
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Atlas by Partnership Leaders Analyst Team
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