For the most part, I try to stay away from Instagram. As the author of a publication still very much in the process of growing and developing, the temptation is far too strong to start posturing and chasing attention. Tends to make me anxious and not really worth all the trouble.
Thankfully, however, I happened to log on today and was immediately confronted with probably what I expected the absolute least to see: a double-signed collaboration piece between Zenith and Naoya Hida. So let’s check it out together.
The new G.F.J. Calibre 135 Double-Signed with Naoya Hida & Co. (or, as I’ll be referring to it henceforth, the DSNH) is billed not just as the union of two brands or even two creative forces, but a chance for Naoya Hida to reimagine Zenith’s legendary Calibre 135.
This award-winning, observatory-trial-level movement has been a big part of Zenith’s efforts to reposition themselves as more of an upmarket brand with some serious watchmaking chops, taki…
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