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RedBridge’s latest Insights & Intel

A quick hit that looks at what’s driving current issues.

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Frustration is Not Loyalty

The number is not the story

Why One Nation Has Surged

It’s not just about the bots. Political distribution has changed hands four times in sixty years. Like Trump, One Nation caught the fourth shift.

Multiculturalism didn’t fail. It poured the concrete you’re standing on.

Without Multiculturalism, There Is No Snowy Hydro, No Modern Australia, and your Diet may be limited.

Raw Power: Going Beyond What One Nation Is Selling

Learning from the far right's info operations isn't enough: how to take on 'hostile complexity', throw out the technocratic playbook, and project power that will deliver a better life.

At the Press Club, the real world arrived

At the National Press Club, Pauline Hanson finally put her ideas on the table. Every one of them attacked the voters that have provided her with the late surge in support.

Call It What It Is: Foreign Interference

If a hostile state ran this sort of operation to swing our vote, we'd call it foreign interference. It's time we did.

Getting Poorer in Silence

For two decades the loudest voices in Australian politics have belonged to a certain group, not the people who simply earn a wage.

A fragmented electorate - May 2026 RedBridge | Accent Research MRP

Labor holds. The Coalition collapses. One Nation takes its place.

One Nation: An Information Operation Pushing on an Open Door

One Nation's surge isn't a lurch to the far right. It's what happens when a sophisticated information operation meets an electorate the major parties stopped listening to.

The Second-Last Budget Reply - Delivered by a Liberal MP.

This will possibly be the second last budget reply delivered by a Liberal MP.