There is a poster on the wall of a school cafeteria not far from where I live. I noticed it recently, in a well-regarded state secondary — over-subscribed with good results. The kind of school that considers itself aspirational and the flagship school of it’s multi-academy trust.
The poster reads: Eat. Sleep. Study. Repeat.
I stood in front of it for a moment. Children eat their lunch under it every day. I wanted to take a photo of it, but safeguarding protocols got the better of me and my phone stayed in my bag, but this is basically what it looked like.
I get it — in an age of memes and sound-bites, it looks great to have a catchy poster on the wall.
But I’ve heard this before, although not since I was at school myself. Hard Times, 1854. Charles Dickens opens his novel with Mr Gradgrind addressing a classroom: “Now, what I want is Facts. Teach these boys and girls nothing but Facts. Facts alone are wanted in life. Plant nothing else, and root out everything else.”
Dickens wrote Gradgrind as a villain. A satirical portrait of a system that treated children as vessels to be filled, not people to be formed. We were supposed to read it as a warning.
Somewhere between 1854 and now, we seem to have repackaged it as a motivational poster.
Open your phone. Spend thirty seconds on Instagram or TikTok. You will not have to scroll far before you find it: I am enough. Printed on linen, chalked on a board, stitched on a cushion. The wellness industry has decided — correctly, I think — that this message matters. That the relentless pursuit of more is making people unwell. That human beings need permission to stop and say: this is enough. I am enough. This moment is enough.
It is a healthy message. It is also a message that has absolutely no currency the moment a child walks through a school gate.
Because in school, you are never enough. By design. Not by accident but by policy. Because it isn’t just on the walls, it’s baked into the system at every level.
Teachers are driven by targets. Their performance is measured by them. So targets get filtered down — from government to school leadership, from leadership to classroom, from classroom to child. It is a pipeline of insufficiency, and the child is at the end of it.
Here is how it works in practice. A child works hard. They produce something they’re proud of. The teacher marks it. And marking policy — in school after school, up and down the country — dictates a format that goes something like this: two stars and a wish. Two things done well. One thing to improve.
Always one thing to improve.
It doesn’t matter if that was their best work. It doesn’t matter if they gave everything they had. The system requires a wish. The system requires a next step. Well done is not a complete sentence in a modern classroom — it is an introduction to the thing you still haven’t done well enough.
I am not saying children should never be challenged, or that feedback has no place in learning. Of course it does. But there is a difference between a teacher who weaves growth into their practice with care and instinct — who knows when to push and when to simply say: that was brilliant, stop there — and a system that mandates the wish regardless. That makes the criticism structural. That trains teachers to find the fault even when there isn’t one worth finding.
What we have built is a system that has made well done insufficient by policy. That has decided, at an institutional level, that a child hearing you did a great job — full stop, nothing after it — is a failure of teaching.
And the children know. They feel it. The goalpost doesn’t just move. It moves on a timer, automatically, the moment they reach it.
There is always another target. Always another grade to close the gap on, another predicted score to hit, another data point that says: nearly, but not yet. The architecture of the modern school has made sufficiency structurally impossible. Well done, that’s done is not a permissible outcome. It is a staging post to the next demand. The system doesn’t allow children to land — it just moves the floor.
This isn’t a side effect. It’s the intended mechanism.
Meanwhile, the data is piling up. Over 160,000 pupils were severely absent from school in Spring 2025 — a rise of 167 per cent since before the pandemic. Nearly 1.5 million children are persistently absent — missing more than one in ten school days — still 56 per cent higher than pre-pandemic levels. And the NHS estimates that approximately one in five children aged 8 to 16 now has a probable mental health condition — up from one in eight in 2017.
One in five.
These figures are treated, by and large, as a mystery. A crisis with unclear origins. Something that happened to us.
But look at what we have built. A system that tells children, in language plasticised and fixed to a cafeteria wall, that their job is to eat, sleep, study, and repeat. That sufficiency is not a destination. That they have not arrived, they are just resting before the next push. And then we are surprised that they are not showing up.
Managing can look a lot like fine. And not showing up can look a lot like a problem with the child.
In fact, Dickens saw it coming. When Cecilia dares to speak of childhood imagination, Gradgrind cuts her off: “that is enough. Never breathe a word of such destructive nonsense any more.” The only time he uses the word enough, and it’s to silence a child. We were supposed to read it as a warning, but instead we built it into a system.
The canaries are telling us something. They are not the problem. The mine is the problem.
Outside the school gates, the culture is telling children they are enough. Inside, the structure is telling them they are a data point in motion. One of these messages is landing. And we have decided it is the wrong one.
The question worth sitting with isn’t why so many children are struggling to show up. It’s who built a system in which showing up means submitting, daily, to the message that you are not yet sufficient — and then called that aspiration.
The poster is aspirational, apparently.
The children eating their lunch beneath it are the ones paying for it.
If Willow would help — real strategies, real support, for the real moments — you can find us at squarepegkids.com.
Rebecca Briggs is a specialist teacher and parent coach with 35 years of experience working with neurodivergent children and their families. She is the founder of Willow, an AI parenting companion for neurodivergent families built on her own methodology, and is currently writing her second book exploring the systemic failures behind the childhood mental health crisis. The Willow Schools pilot launches September 2026. She spoke at the South West Paediatric Mental Health Network Conference in June 2026.
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