The Getup: Hot & Casual
An easy, sophisticated combo that won't weigh you down in the dregs of summer. The post The Getup: Hot & Casual appeared first on Primer .
Primer
The secret manual to affordable style, self-development, how-tos, and apartment DIY for the self-made man.
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How to Stop Sweating Through Your Shirt: 3 Fixes That Have Nothing to Do With Deodorant
Antiperspirant was only ever guarding two spots about the size of a coaster. Your back and chest never got the memo. The post How to Stop Sweating Through Your Shirt: 3 Fixes That Have Nothing to Do With Deodorant appeared first on Primer .
Who Still Makes Clothes in America? We Found 76 Brands
Boots and blankets, sure, but also aviators, ballcaps, and cologne, across every price point, from factories and workshops in twenty-six states. The post Who Still Makes Clothes in America? We Found 76 Brands appeared first on Primer .
37 Best Prime Day Deals That Are ACTUALLY Worth Buying
Nearly 30 are at their lowest price of the year or longer. The post 37 Best Prime Day Deals That Are ACTUALLY Worth Buying appeared first on Primer .
Free Cost Per Wear Calculator: The Useful, Flawed Math of Buying Clothes by the Numbers
A calculator and field guide to when the math actually helps, when it’s just flattering you into a purchase, and what gets lost when style becomes a spreadsheet. The post Free Cost Per Wear Calculator: The Useful, Flawed Math of Buying Clothes by the Numbers appeared first on Primer .
Memorial Day 2026: The Deals That Made the Cut
We sorted through the sales and pulled only the menswear and warm-weather gear we'd spend our own money on. Here's what's actually worth it. The post Memorial Day 2026: The Deals That Made the Cut appeared first on Primer .
High/Low Style: The Easy Summer Weekend Outfit
Shown here at two price points, a summer outfit that uses layers and pants and still feels comfortable, effortless, and decided. The kind of look you can throw on for a Sunday lunch, an iced coffee run, or a casual dinner on a patio without thinking twice. The post High/Low Style: The Easy Summer Weekend Outfit appeared first on Primer .
The Intentional Apartment: The Iconic Furniture Pieces That Define Great Design
You can't dress well on a budget without first knowing "what's stylish". The same goes for your place: Use these 10 paradigms of great design to inspire your choices for outfitting your home. The post The Intentional Apartment: The Iconic Furniture Pieces That Define Great Design appeared first on Primer .
Outfit: Warm Tones for Spring with a Linen Coat and Two Shades of Denim
Brown isn't just for fall, and this outfit is the proof The post Outfit: Warm Tones for Spring with a Linen Coat and Two Shades of Denim appeared first on Primer .
Ryan Gosling’s Project Hail Mary Style: How It Works and How to Steal It
Without looking like you're wearing a costume. The post Ryan Gosling’s Project Hail Mary Style: How It Works and How to Steal It appeared first on Primer .
Our Amazon Big Spring Sale Picks: The Best Budget Men’s Style Deals Worth Buying
Four Levi's fits starting at $32, spring jackets under $50, plus watches, luggage, and home picks. The post Our Amazon Big Spring Sale Picks: The Best Budget Men’s Style Deals Worth Buying appeared first on Primer .
Workwear, but Make It Spring
A navy chore coat, pink tee, and olive chinos walk into a bar. They get along great. The post Workwear, but Make It Spring appeared first on Primer .