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Pre-Loved

Must-read indie media for vintage dealers, thrifters and collectors, resale professionals, and circular fashion founders. ✨🎙by fashion journalist Emily Stochl, host of Pre-Loved Podcast.

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Recreating 7 Summer Street Style Looks with Secondhand Finds from Beni

I’m Emily Stochl and this is Pre-Loved 🎤 the must-read newsletter for vintage dealers, thrifters, collectors, and resale professionals, where we cover the business and culture of vintage and secondhand fashion.

Secondhand Search Terms I Use to Find Unique Vintage Tees

Plus, putting them to work: I found you 86 unique vintage t-shirts, under $100. Sizes S-XXL.

One Vintage Dress, 25 Weddings Across the World

I spoke with vintage wedding dress dealer, Tara Rowe of Call Me the Breeze, about her “traveling wedding dress” project.

🎧 Isle of Monday is the First Rental Platform for Rare Archival Vintage

NEW Pre-Loved Podcast 🎤 with Gabriella Carota and Janelle Gray, co-founders of Isle of Monday

86 Vintage Finds Cooler than DÔEN for Your Summer Holiday

I’m Emily Stochl and this is Pre-Loved 🎤 the must-read newsletter for vintage dealers, thrifters, collectors, and resale professionals, where we cover the business and culture of vintage and secondhand fashion.

How to Market Your Vintage Brand Without Burning Out This Summer

The Resale Report is a special Pre-Loved Podcast segment dedicated to the business of vintage and secondhand.

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Don’t Drop $430 at Reformation this Summer... (I Found You Vintage Alternatives)

I’m Emily Stochl and this is Pre-Loved 🎤 the must-read newsletter for vintage dealers, thrifters, collectors, and resale professionals, where we cover the business and culture of vintage and secondhand fashion.

🎧 She Wanted a Place to Play Dress-Up in Vintage Shoes. So She Built One.

NEW Pre-Loved Podcast 🎤 Gianna Corvino, vintage shoe specialist and founder of The NY Archive Collective.

This Levi's Jean Predates the 501

I spoke with Paul O’Neill, Head of Design for Levi’s Vintage Clothing, to find out what goes into reproducing a 150-year-old pair of jeans (found in a mine!) stitch by stitch.

Breaking: Inside ThredUp's Play to Own Both Sides of Resale with Peer-to-Peer Launching

I spoke with Kristen Brophy, ThredUp’s Senior Vice President of Marketing about the 0% seller fee, how they're handling returns, and whether one platform can actually do both.