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PM360

The Essential Resource for Pharma Marketers

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YOUR COMPANY360 RESOURCE

Partners That Move Brands Forward COMPANY360, a go-to guide for go-to experts, highlights those partners who excel in helping bio/pharma ...

SPARK STARTUP PITCH CHALLENGE CHAMPION PM360 2026 – The RxAssistant

PM360 interviews Sage Khanuja, co-founder and president of The RxAssistant. What began as an AI-powered concierge designed to help patients ...

THE PM360 WINNER’S CIRCLE – SHELLEY BRATHWAITE

In 2025, Shelley Brathwaite, Director of Patient Marketing at Sumitomo Pharma America, Inc. was honored at PM360’s Trailblazer Awards as ...

PM360 ELITE AWARDS – The ELITE 100 Honored at NYC’s Skylark Lounge

PM360’s annual ELITE celebration was a night to remember! Winners, their colleagues, friends, and peers piled onto the rooftop deck ...

PATIENT AFFORDABILITY – The New Patient Affordability Imperative

Maximizers and accumulators have rewritten the rules of providing patient assistance. The next chapter belongs to program sponsors who are ...

PATIENT SUPPORT SERVICES – From Reactive to Predictive

How AI Is Transforming Patient Support Programs Artificial intelligence has moved beyond experimentation and into everyday operations across healthcare. Patient ...

Successfully Bringing a Medical Device to Market

The Role of Marketing in Commercial Readiness In most device companies, marketing arrives late to the launch. The product is ...

HealthcareWATCH

THERAPEUTIC TALK Eli Lilly Expands Mental Health Pipeline with $2.8 Billion AtaiBeckley Acquisition Eli Lilly is expanding its mental health ...

IndustryBRIEFS

Nazaré Launches AI Academy to Help Organizations Drive Confident and Responsible AI Adoption Nazaré’s AI Academy helps organizations build confidence, ...

MOVERS & SHAKERS

Shaker Spotlight KINDEVA APPOINTS BROK WEICHBRODT AS CHIEF TRANSFORMATION OFFICER Kindeva, a global drug delivery Contract Development and Manufacturing ...