
Execution over everything
The distance between an idea and an outcome is closing. Who are you becoming?
Mostly sweet, sometimes spicy, essays on creativity, brand building, strategy, writing, culture, and life.
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The distance between an idea and an outcome is closing. Who are you becoming?

In this AI world, being different is brave. Having a point of view is rare. Today's leadership in tech just don't have it in them...

Brand design is the differentiator in the age of AI.

A living archive of art designed to awaken your creative instinct. Public domain artworks from 17 museums. You can search over 100,000 artworks by feeling, medium, color, etc.

Thoughts on this "New Aesthetic" call and what we really need instead: a new story.

This year I published more and built new things. Thank you for your time!

Taste. Aesthetics. Craft. Quality. What's more important is having a point of view. The rest follows.

Why creatives need self-delusion.

How do brands earn trust in the future in the age of AI? Can a brand really "own" an aesthetic, a color, an illustration style? How do brand teams create adaptable systems?

Why can't marketing and design get along? Why aren't brand teams working with product? How does good creative work happen at scale? Some thoughts on the future of team structures and small teams.