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Kimchi & Gabagool

Mostly sweet, sometimes spicy, essays on creativity, brand building, strategy, writing, culture, and life.

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Execution over everything

The distance between an idea and an outcome is closing. Who are you becoming?

To stand for something

In this AI world, being different is brave. Having a point of view is rare. Today's leadership in tech just don't have it in them...

How brand design teams evolve

Brand design is the differentiator in the age of AI.

A new personal project: The Tenth Muse (10M)

A living archive of art designed to awaken your creative instinct. Public domain artworks from 17 museums. You can search over 100,000 artworks by feeling, medium, color, etc.

A call for new stories

Thoughts on this "New Aesthetic" call and what we really need instead: a new story.

A roundup of stories, ideas, projects, and tools

This year I published more and built new things. Thank you for your time!

Develop a point of view

Taste. Aesthetics. Craft. Quality. What's more important is having a point of view. The rest follows.

You are what you believe yourself to be

Why creatives need self-delusion.

Moving at the speed of culture: why brands can't be built like monoliths anymore

How do brands earn trust in the future in the age of AI? Can a brand really "own" an aesthetic, a color, an illustration style? How do brand teams create adaptable systems?

Product, brand, and marketing teams will collapse onto themselves. Here's what the future looks like.

Why can't marketing and design get along? Why aren't brand teams working with product? How does good creative work happen at scale? Some thoughts on the future of team structures and small teams.