This month, Level 5 Media, Journalism and Publishing students on our Fashion Journalism module embarked on a field trip to Amsterdam Fashion Institute (AMFI) at the Amsterdam University of Applied Sciences (AUAS).
A three-day annual programme of experiential learning, students from both universities engaged in talks, tours, and hands-on workshops with OICPJ Industry Advisory Board member, and former magazine editor Mandie Gower, now at global fashion brand group PVH.
Mandie was joined by freelance stylist and Fashion Coordinator for Vogue Netherlands Nancy Steenman, and senior copywriter and editor Lydia van de Kreeke, who shapes brand storytelling for designers including Karl Lagerfeld, Calvin Klein, and Tommy Hilfiger.
As well as helping the students grow their international industry network, these sessions also provided opportunities for professional skills development, with activities such as practising copywriting for fashion brands and creating moodboards as concept planning for a fashion shoot, all guided by the industry experts.
The visit also offered a chance to network and collaborate with students studying BA Creative Business at AUAS, and provides invaluable exposure in cross-cultural exchange, including a student-led session on intercultural communication with AUAS International Relations Manager Kim Voogdt. The visit is designed to generate a series of articles for the Brookes students’ module assignment, which AUAS students contribute to via ideas generation.
The programme is a two-way collaboration, and the AUAS will join us on the Brookes campus this week for three days. The international students from the Netherlands will join MJP talks covering social media marketing, a visual culture guest workshop with a fashion photographer, and a trip to the Brookes special collection to examine its zine archive.
The week will culminate in a workshop by the AUAS students pitching their content ideas for an Oxford supplement as part of a magazine start up project, which MJP students will critique.
OICPJ has a longstanding partnership with Amsterdam University of Applied Sciences. Our students have visited each others’ campuses for the past 15 years.
The exchange has featured lecture swaps in our respective industry specialisms, as well as a number of collaborative hybrid teaching projects. Iterations have included a simulated book fair game to develop vital international rights trading skills, as well as a chance to experience the Dutch publishing market via visits to Central Boekhuis, the American Book Center, and a workshop with International Booker Prize winner Michele Hutchison.
AUAS is also a partner university to Oxford Brookes and students can participate in a semester-long exchange programme at both universities.
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