Does Boasting About your Team Negatively Effect Business?
Some think you're damned if you do, and damned if you don't, but I'm going to make a case for the latter. Because in 2026, you have a whole lot more to gain than lose.
The Weekly Huddle
A single email and weekly recap, deep dive and extension of our brain for the thoughts too nuanced for IG and too layered for a caption. Built by creatives, for creatives.
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Latest posts
Your Work Is Not Self Explanatory
And there is every chance that no one is going to see the work that went into it unless you tell them. The power of a good case study!
Competitive Markets Reward Brand Foundations
How Nike will hold on, Whoop will thrive, and the 'Brand Foundation Checkup' is alive and well. A deep dive into how your brand foundation and its clarity, will be it's defining difference.
Is There A Right Way to Use AI in Creative Fields?
Something very different today. Taking stock on our perceptions of AI with a special interview with Radical Moon Studio.
Most Agencies are Built on These 5 Trade-Offs, so Start Seeing Them
Just like your favourite A24 film, agencies are built on trade offs. And this is what you can ask to find your 'close enough':
Instead of more design sprints, how about we actually get the brief right?
The client's desire to sprint is one of the only red flags you should walk away from (remember, you don't need to fix all problems).
We’re on the verge of a mass UGC takeover
UGC short form content will be worth its weight in gold in the very near future, as a direct resistance.
Earnestness is an answer in the Agency Culture-crisis
It's crazy to say that being more *vulnerable* might be the answer, but hear me out.
I'll Show You The Receipts, and You'll Respect the Invoice
Is there any good reason why creatives shouldn't take this opportunity to boast value?
No One Will Credit Your Work Better Than You
It is just business. But your business is in your hands.