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When you whisper to Amazon Alexa, it responds back to you in a whisper. This feature, available since 2018, demonstrates something important about how we design AI interfaces. Parents who have just put their children to sleep find this exceptionally useful, as do people trying not to disturb others in shared spaces. The technical implementation […]
It looks like the red Solo cup might be losing its grip on American college culture. Something fundamental is changing in the psyche of American youth, something that would have seemed impossible just a decade ago. Nearly two in three Gen Z individuals plan to drink less in 2025, with 39% planning to adopt a […]
Early 2025 threw corporate America into a whirlwind. The new administration’s first bunch of executive orders included slashing federal diversity, equity, and inclusion (DEI) programs, labeling them “illegal” and “immoral”. Wall Street quaked, and big names like Microsoft shuffled DEI leadership out of sight, while the likes of Walmart and Amazon followed suit, scaling back […]
The notification lit up phones across India at ungodly hours. TCS, the fortress of Indian IT, the company that parents still mention with reverence when discussing their children’s career prospects, just announced 12,000 job cuts. Not a gentle trimming or a seasonal adjustment. Twelve thousand people. In living rooms across the country, engineering students probably […]
The stadium slip that sparked a scandal On July 16, 2025, Coldplay’s concert in Boston took an unexpected turn. During the band’s “Kiss Cam” segment at Gillette Stadium, the camera landed on Andy Byron, then-CEO of data orchestration company Astronomer, sitting beside Kristin Cabot, the company’s Head of HR. Their awkward, frozen reaction drew light […]
When missiles cross borders, your message becomes context rather than marketing. It sits between headlines, under breaking news tickers, and inside a feed that is anxious and alert. Even though a ceasefire has been called, India recently stood on the brink of something far more serious. With tensions along the India-Pakistan border spiking overnight, brands […]
When the Met Gala lit up the Metropolitan Museum of Art on May 5, 2025, it ignited a storytelling revolution that brands can’t ignore. The theme, “Superfine: Tailoring Black Style,” inspired by Monica L. Miller’s Slaves to Fashion and brought to life through the dress code “Tailored for You,” unleashed Black dandyism, a vibrant force […]
Artificial Intelligence has transformed from a scientific dream to an everyday reality. This journey began in the 1950s when John McCarthy coined the term “artificial intelligence,” and Alan Turing proposed his famous test for machine intelligence. Significant milestones followed, including IBM’s Deep Blue defeating chess champion Garry Kasparov in 1997, while more recently, ChatGPT demonstrated…
Marketing technology (Martech) has transformed from a simple efficiency tool into the fundamental backbone of marketing operations and revenue functions. This shift is accelerated by increasingly complex customer journeys, omni-channel engagements, multiplying data sources, and growing demands for personalized experiences at scale. In this blog post, we will examine the architecture of modern…
When Microsoft acquired LinkedIn for $26 billion in 2016, many raised their eyebrows at the huge price tag, considering it a gamble despite the platform already being a household name. Nearly a decade later, LinkedIn has surpassed 1 billion global members who rely on the platform to advance their careers, establish thought leadership, and build […]
