How Well Do Turn Based Combat Games Perform on Steam?
1,542 turn based combat games, three years of Steam data, and what actually moved revenue.
OP Game Marketing
Welcome to OPGM (Over Powered Game Marketing), where we explore the most overpowered marketing strategies in the gaming industry 📨
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Latest posts
How Wyldheart Secured Over 200k Wishlists in 1 Month.
Conventional wisdom says start marketing as early as possible. Wayfinder Studios stayed in stealth for 6 years and dropped everything in a single day, here's why it worked.
How Tavern Games Are Quietly Printing Money on Steam
Nearly half of the released tavern games I found have crossed $500k. I dug into the data and the marketing playbooks behind them.
I Quit My Job to Build Frostbloom
Diving into why I quit my job to start a games marketing agency
The Rise of Productivity Games on Steam
Breaking down what we can learn from a niche but mighty subgenre
A Comprehensive Guide To Mastering Steam Next Fest
Answering all your Steam Next Fest Questions & More
The Influencer Silver Bullet Myth ☕ Indie Marketing Coffee Break #1
A new bite-sized OPGM edition for faster insights between the deep dives
So You’re Making a Pixel Art Game?
The brutal 5% success rate and how to beat it
Tower Dominion’s 5-Month Blitz: How a Short Pre-Release Campaign Paid Off
A case study that challenges how long you actually need to market your game
Do Great Games Actually Sell Themselves? The Balatro Story
Inside the viral marketing journey of a breakout indie hit