What Sony found when it stopped trusting WPP
Extraordinary court filings allege WPP retained 76% of Sony’s rebate funds in China. But the real story is what the case reveals about the industry’s inability to verify trust.
Ad-verse Reactions by Omar Oakes
Most industry coverage reads like a press release in disguise. Ad-verse Reactions analyses media and advertising, focusing on the gap between what the industry says and what it actually does.
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Facebook, Instagram and YouTube have made themselves too embedded to ban and too profitable to fear real regulation.
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Why one in four WPP shareholders aren't convinced
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Reactions to 'Advertising has reached self-delusion' (and my response)
A few thoughts on the reaction to last week’s piece.
Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon.