An Influencer Brand’s Strategy For Influencer Marketing
Why we’re starting small, looking for non-beauty creators, and prioritizing bold stories
Extra Scoop
Behind-the-scenes of my life as a healthy recipe creator and brand founder—expect content creation tips, business lessons, daily routines, family life updates and the little things that keep me inspired.
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Latest posts
A Full-Glam Bridesmaid Look For Acne-Prone Skin
My version of full-beat glam for special occasions
My Mid-Year Check-In
What I’m taking with me, picking up, and leaving behind for the rest of 2026
It’s Annadea Launch Day!
Here’s to a serum skin summer
Major Announcement: Introducing Our First Three Products!
Welcome To Dew Glow Serum, PTO Glow Bronzing Serum, and Power Walk Blush Serum
Why Our Launch Products Are All Serum-Based
You’re the first to know!
How We Funded our New Beauty Brand
Building a legacy brand with our own money
The Brands That Inspired Me While I Was Building Annadea
I’m the type of person who is endlessly inspired by others.
A Postcard from Morocco
Why we shot our launch campaign in a far-flung corner of the world
I Couldn’t Do It Without Them
Meet the people bringing my beauty brand to life