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Oliver's Newsletter · Jun 16, 2026

Is your brand showing up in ChatGPT?

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James Oliver · Oliver's Newsletter

It’s been a while since I dropped a video. This one’s worth the wait.

It answers a question I keep getting asked: is your brand actually showing up in ChatGPT?

A couple of numbers that reframed this for me. ChatGPT is now handling 2.5 billion prompts a day (that’s straight from OpenAI’s own report) with 900 million people using it every week. AI search isn’t coming. It’s here, and it’s growing fast.

There’s a report going around saying it’s 30x harder to rank in AI search than in Google. I don’t think that’s true, and in the video I explain why.

Here’s what I cover:

  • A few practical methods to get yourself prioritised and featured across the different AI models

  • A live demo of the new Answer Socrates LLM brand tracker we just built. It’s the most affordable brand tracker out there, and I’ll show you exactly what it does

▶️ Watch it here:

Tell me what you think after you’ve watched.

One more thing while I’ve got you.

I’ve vastly improved OnlyTraction.com. The database now has 1,500 directories to submit to, plus a bunch of new features.

I covered the little Chrome extension a couple of weeks back. The next update is the one I’m actually excited about: auto-submissions. When it ships you’ll get around 50 directories submitted for you automatically. That’s landing Friday. I just need to go through and double check the scripts.

More on that soon.

The thumbnail and slides were all done by Claude Code, which is insane how far its come to create visual content.

Speak soon,
James

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