Pakistan Social Sciences Review (PSSR) is managed by an editorial team consisting of an Editor-in-Chief, Associate Editors, Section Editors, and an international Editorial Board. Editorial decisions are made independently and are based solely on academic merit, originality, and relevance to the journal’s scope. The publisher does not interfere in editorial decision-making, peer review outcomes, or acceptance decisions.
The discourse of advertising extends beyond the promotion of products as it is an important means of disseminating consumer identities and ideologies. This study investigates a corpus consisting of fifteen advertising slogans chosen from Pakistani and international brands catering various commercial sectors. The data was obtained from Youtube advertising, and analysed qualitatively using…
This research aimed to assess the digital literacy skills among senior female students at Federal Government Women's Colleges in Islamabad, Pakistan. The key aspects explored in this research are to investigate their level of digital literacy, examine the importance of these skills for their careers, and examine the role of libraries and librarians in promoting them. The study population comprised…
Present study aimed to examine the emotional intelligence as a predictor of students’ academic achievement at university level. A correlational research design was used to conduct present study. Population of the study was comprised of university students at undergraduate level in Lahore. A sample of 200 male and female university students were drawn from population by using convenient sampling…
The aim of this case report was to assess and treat severe ophidiophobia (specific phobia, animal type) in a 31-year-old male using Cognitive Behavioural Therapy (CBT) and to assess the changes in fear, avoidance and anxiety symptoms post intervention. Ophidiophobia is one of the most common animal-type specific phobias, characterised by intense fear and avoidance of snakes. It frequently results…
Objective of this study was to access family functioning of young adults with suicidal ideation based on Satir’s Growth Model and to explore risk and protective factors through their lived experiences. Suicidal ideation is a complex phenomenon based on conviction that life has no purpose to the deliberate creation of a plan to end it. Young adulthood is a vulnerable period because of their…
Social media is being extensively used as an easily accessible source of communication worldwide. It facilitates people to have a quick and easy connection beyond geographical barriers. However, deep concerns are being shown about social media addiction among young people and its negative effects. This study aimed to find out the perceptions of university undergraduates about social media…
The present study investigated the relationship among perceived emotional neglect, social-emotional competence, and psychological distress among university students in Pakistan. It also examined the mediating role of social-emotional competence in the association between perceived emotional neglect and psychological distress, along with gender-based differences. A quantitative cross-sectional…
This study assess the relationship between Fear of Missing Out (FoMO), social media use, and financial anxiety among Pakistani university students during an inflationary period, specifically examining the mediating role of social media use. Rising inflation has increased financial stress among students, while social media exposure may intensify concerns about lifestyle comparisons and economic…
Life skills in the elementary classroom are becoming more acknowledged and crucial in preparing students for the 21st century. This study aimed to explore elementary school teachers’ perspectives on the experience of life skills integration in the learning process. A qualitative phenomenological research design was used. 8 public elementary school teachers were selected through purposive sampling.…
The scholarly article presents a feminist inquiry to examine how the medical and biological sciences have shaped the experiences of women in Plath’s The Bell Jar and Shah's Before She Sleeps. Feminist theorists of medicine argue that considering men independent due to their bodily anatomy is the one side of the coin. Women should not be defined on the basis of their biological functioning and…
