Advice on building your personal brand in healthtech

Happy Friday!

We loved seeing so much of the NXGN community at our Future of Healthcare event last week. Last week’s newsletter gave a detailed rundown, but the conversation is still going on LinkedIn - we’d love to see you there!

• The MHRA AI Regulatory Sandbox for London is calling for expressions of interest from manufacturers for initial deployments in live clinical settings.

• Digital tools in GP surgeries improve diagnosis and protect patient safety, per the largest systematic evaluation to date (spanning 74 primary care RCTs).

• 4 of Google’s top AI execs just launched Discovery Loop, focused on accelerating discovery in science and engineering.

  P.S. If you’re building in mental health, this is a great week to share your POV:

• MIND is asking for comments on mental health in the age of AI.

• The Society of Digital Mental Health (SDMH) is asking members to submit comments on a US FDA review relevant to digital mental health (extended through August 7th).

“Post on LinkedIn” been on your to-do list for years? Want to share your POV but not quite sure how?

Dr. Derrick Khor is Co-Founder of Medical Consulting Group, an NHS cancer doctor, and a LinkedIn creator with over 30,000 followers. In an interview this week, he shares advice for NXGN members on building your personal brand in healthtech.

💡 Why should healthtech professionals spend time building a personal brand? How has being visible helped you achieve what you wouldn’t have otherwise?

If you’re building in the healthtech industry and you have an ambition to increase your footprint, creating a personal brand can bring opportunities that you otherwise might not even have imagined, far beyond your day-to-day work or attending the occasional event.

The most tangible thing is that I met Thomas Bracewell, my co-founder, on LinkedIn, and together we started the Medical Consulting Group, which has grown to be a successful business with a very large clinical network.

LinkedIn is also how we got our first clients and partners. Now that our company is establishing more of a footprint, we get more business through word of mouth and referrals, but to get from zero to one, we really needed our LinkedIn presence to help us push our visibility elsewhere. It helped us get new healthtech and biotech clients from all across the UK, EU, even the Americas, and connect with parliamentary MPs and EU Health Ministers. It’s just really difficult to do that without a LinkedIn presence, and I wouldn’t have been able to do this if I had just done my day-to-day job as a doctor.

💡 For someone starting from zero (no following, nothing posted), what are the first steps, especially for those early in their careers?