A marmalade dropper used to be a term in British newspapers to describe a story so shocking that readers lost their grip on the breakfast spoon. This BBC piece (Back to books - Sweden’s schools give up digital learning) was one for me the other day. Not because it was news. But because it wasn’t.
I’ve lived in Sweden for over 7 years and have covered the EdTech ecosystem in this newsletter for almost as long. I talk and work with people navigating this reality every day. So this piece wasn’t a revelation. It’s a misrepresentation. And watching the story go global is genuinely frustrating.
Let’s start with the headline. Sweden hasn’t “given up” on digital learning. A right-wing coalition with a snappy slogan (”från skärm till pärm” or screen to binder) has shifted policy. That’s politics. Not evidence.
But what do those in the classroom actually think? Well, the teacher voice is notably absent from the article. The BBC found one school in Nacka and some students with differing views. Meanwhile SETT — Sweden’s biggest EdTech gathering — just wrapped in Stockholm. I was there. It was full of teachers, municipalities and companies deeply engaged with what digital learning can and should do. That’s the reality but it didn’t make the piece.
International evidence is also selectively used. The OECD’s January 2026 report concluded that Swedish pupils do benefit from access to digital tools. It’s in the article and gets one sentence. Andreas Schleicher’s actual critique, that Sweden deployed technology “without clear pedagogical intent, without clear goalposts”, is a critique of implementation, not of the tools themselves.
Then there’s the digital divide. The piece raises it briefly, then drops it. It deserves to be the headline. Moreover for students with dyslexia, visual impairments, ADHD or processing difficulties, digital tools aren’t a preference — they’re how those children access learning at all. And beyond SEN, the broader point stands: wealthier families will fill the gap at home. They always do. But what about everyone else?
In an ironic twist, my feed this week has been full of Swedish EdTech companies at ASU GSV in San Diego. The global appetite for the high quality digital learning tools we create has never been greater. Yet at home, the government is facing the other way.
Credit to Jannie Jeppesen at Swedish Edtech Industry for arguing the case on AI and digital skills clearly and publicly. Yet when governments prioritise narrative over evidence, these arguments become inconvenient rather than instructive.
Sweden (and the rest of the Nordics) has long been watched internationally as a model for digitally progressive education. So when it changes course, other governments take note. That’s why getting this story right, loudly and internationally, matters more than ever.
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I’m Jonathan Viner. I help EdTech leaders and investors turn complexity into clarity, make smarter decisions and scale with confidence and impact.
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