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Communications agency Echo Collective has been launched by Rheaa Jumaani and Mehek Singghi to bring PR, social, digital, creators and partnerships together under a single strategic framework The post Echo Collective launches to integrate PR, social and digital strategies appeared first on MxMIndia .
Ionic Wealth has launched a campaign introducing its AI-powered intelligence platform, designed to offer high-net-worth individuals tailored portfolio assessments The post Ionic Wealth encourages second opinion on wealth decisions via AI platform appeared first on MxMIndia .
Mathrubhumi has introduced its 'Manassil Ennum Maveli' campaign, exploring Kerala's enduring values through four contemporary innovators and changemakers The post Mathrubhumi reinterprets Onam spirit with contemporary campaign appeared first on MxMIndia .
Snacking brand The Healthy Binge has released its debut brand film 'Taste Ka Naya Language', focusing on spontaneous responses to flavour The post The Healthy Binge unveils brand film built around universal taste reaction appeared first on MxMIndia .
Colgate-Palmolive India has announced that Prabha Narasimhan will take charge as EVP - Marketing for Asia-Pacific, with Manish Anandani appointed as the new Managing Director and CEO for India The post Colgate-Palmolive elevates Prabha Narasimhan to regional role, names Manish Anandani India MD & CEO appeared first on MxMIndia .
News photo agency Fotocorp has celebrated 22 years of operations with the introduction of a new digital platform featuring an archive of over one million images The post Fotocorp marks 22 years with platform upgrade and new visual verticals appeared first on MxMIndia .
Flipkart, Netflix and creative agency Talented have introduced a branded window-curtain concept to publicise a joint subscription offering The post Flipkart, Netflix introduce ‘Entertainment Ka Pardah’ via Talented appeared first on MxMIndia .
It is to the credit of our TV channels that they do not budge from instructions given, writes Ranjona Banerji The post Ranjona Banerji: Newsrooms in Service of The Master appeared first on MxMIndia .
A study by Amazon Ads reveals that 87 per cent of Indian small and medium businesses use artificial intelligence tools to access advanced advertising channels The post Amazon Ads study highlights growing AI adoption among Indian small businesses appeared first on MxMIndia .
Some of the technologies in the film have already come to pass – or look likely to soon, writes Steve Benford The post Aliens @ 40: from wearable cameras to exoskeletons… all the techn the film predicted appeared first on MxMIndia .
Open Strategy & Design has developed the brand positioning, packaging design and visual identity for Black Poetry’s entry into the carbonated coffee category The post Black Poetry partners with Open Strategy & Design for coffee appeared first on MxMIndia .
The out-of-home campaign spans more than 70 billboards across Mumbai, Bengaluru and Delhi featuring brand ambassador Shah Rukh Khan The post A Simple Agency bags OOH mandate for Foxtale appeared first on MxMIndia .
The three-month programme will support 200 startups with platform education, agency mentorship and venture capital engagement The post Meta launches startup school to accelerate early-stage consumer brands appeared first on MxMIndia .
A joint study by WPP Media and The Trade Desk and conducted by Ormax Media reveals that CTV viewership has expanded threefold since 2022 across 65 million households The post Connected TV audience in India reaches 207mn viewers: WPP Media report appeared first on MxMIndia .
The film playfully references iconic Bollywood dialogue alongside a festive offer providing complimentary silver vouchers from Kalyan Jewellers The post Instamart rolls out Raksha Bandhan campaign featuring Esha Deol appeared first on MxMIndia .
A new logo can tell us that the channel has changed its identity. Only the journalism can tell us whether it has changed its mind, writes David D'Souza The post David D’Souza: What’s New, NDTV appeared first on MxMIndia .
The television campaign depicts the evolution of India across multiple decades, highlighting coffee as an enduring everyday ritual The post Narasu’s Coffee marks centenary with commercial tracing 100-year journey appeared first on MxMIndia .
While analysis can organise what we know; imagination helps us respond to what we did not know enough to anticipate, writes Ashoke Agarrwal The post Strategy & Creativity: The Art & Science of Growth appeared first on MxMIndia .
The Tata paradox is that the very qualities that made RT a legendary leader also made the system vulnerable after his exit, writes Vikas Mehta The post Vikas Mehta: The Ratan Tata Paradox: Did leadership strength fail the Tata Sons governance structure? appeared first on MxMIndia .
The storytelling platform launches a full-stack digital content and brand solutions entity spanning strategy, production, and distribution The post Humans of Bombay evolves into The Human Company appeared first on MxMIndia .
