The State of AI Ads
What ChatGPT, Gemini, and Claude campaigns reveal about positioning, market strategy, and AI adoption in India
Musing Mosaic
Weaving together product, engineering and design musings
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The Pitfall of Plenty: Overcrowding in Products
Overcrowding is when there are “too many users” on a product.
Can Threads Beat Twitter?
A social media platform runs on engagement. For a social media platform to choose to limit engagement on the platform makes little sense strategically. Limiting user engagement on the app effectively leads to lower ad impressions and ad clicks, which in turn means lower revenue. On the other hand, it leaves the crowd on the platform exasperated and disappointed, further eroding their trust in the…