Callaway × Good Good Golf: Crisis Breakdown
Today’s live breaks down the Good Good blowup—and how Callaway turned a terrible judgment call into a communications crisis.
PR Breakdown with Molly McPherson
The stories everyone's talking about, broken down by what nobody's saying. Why we believed it. Who lost trust. What the response actually revealed.
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Why Deleting a Post Won't Save Your Brand in a Crisis
Good Good deleted the ad. Target pulled the costume. Benny Blanco defended the album cover. Only one of them got it right.
Neutrogena Fixed It in Four Days. Jay Shetty Made It Worse in One.
The concept is standing. Read the responses to Hayden Panettiere’s death, and once you have it you cannot unsee it.
The Case File, Live: Harry & Meghan/Neutrogena
A recording from Molly McPherson's live video
Harry & Meghan Are Moving Back to the U.K.
But you already knew that, right? Every outlet has it. Let’s talk about what’s not being talked about. Today at 4pm ET.
Neutrogena Said Nothing. Jay Shetty Said Everything.
From today’s live chat: he interviewed her once and called himself her big brother. A live chat about silence, standing, and a letter addressed to someone who cannot read it.
Three stories I'm watching this week
No takes yet. These are the three reputation stories I'm chewing on today. And, we're doing all of them in the chat Wednesday. Come with an opinion.
Brad Pitt Gave Esquire the Answers Nobody Asked For
The coverage didn't shrink, it soured. The numbers behind a reputation reset, and the one word that gave the whole thing away.
Live with Molly McPherson: Breaking - Jason Arday
A recording from Molly McPherson's live video
We All Know a Brad Pitt
Dr. Abby and I read the Esquire profile line by line. The moves are all in the setup, not in the answers.
There's More to Brad Pitt's Esquire Cover Story Than Meets the Eye
What a September cover costs. I'll name the move live August 12 at 12pm ET.
She Is the Face of a Brand She Did Not Voice. Her Wife Wrote That.
Nine million followers bought her voice. The lawsuits say it belonged to someone else. New episode of The PR Breakdown
What I'm Watching Live
A recording from Molly McPherson's live video
The whole operation lives here now. And I'm live at 12pm ET.
Welcome to the new home of The PR Breakdown, live today at 12pm Eastern.
Fired by America. What Two Interviews Reveal About the Cracker Barrel CEO
Same CEO, fourteen months apart, one thing she never managed to say.
Live with Molly McPherson
A recording from Molly McPherson's live video