Tapping Into Tax Benefits to Power the Electrification Revolution

There are many twists and turns in the road towards electrification; even when a motorist wants an EV, there needs to be an easy and affordable way to tap into that demand.

Eclara is an emerging B2B SaaS platform that makes leasing an electric vehicle easier and cheaper for employees across Germany, tapping into salary conversion legislation (“Entgeltumwandlung”) that gives employers and employees a tax incentive to opt in to greener mobility. Drivers can save up to 60% compared to traditional lease financing. The model is comparable to the widespread employer-sponsored bicycle leasing program in Germany and, in Eclara’s case, offers employers two key advantages: employee retention over the typical three-year contract period and emission-free commuting for employees.

At the MobilityFund, we don’t just back ideas… Sam and I look for founders with the conviction to reshape systems at a massive scale. Eclara’s Wolfgang Pfafferott and Steven Bressner have particularly impressed us; not only do they have decades of automotive experience, they’ve quickly scaled Eclara from stealth mode to signing major clients, including having just secured a DAX-listed company with more than 30,000 qualified employees.

That’s just the tip of the iceberg: we estimate an addressable market of 19 million customers in Germany alone. And as other countries in Europe have similar enabling legislation, there’s enormous potential for Eclara to be the backbone of the continent’s push towards green mobility. We’re excited to be here to support them on the ride.

Here’s to the EV revolution!

-Jan