MLLR | Drip, But Don't Be Annoying

I’ve been fortunate to get to know some really great people over the last three years in the role I’m in.

Steve Fry is one of them.

In a networking meeting this past week, he dropped this nugget of knowledge when talking about marketing, cold calling, and sales.

“Drip, but don’t be annoying.”

A little drip, if consistently applied, fills the bucket.

You don’t want people to turn off the water completely, but they also need to be reminded that you’re still there.

I know that once you move into the annoying stage, that faucet is being turned off and it might not open again.

In my role, there has to be a balance. I have a lot of different stakeholders: students, teachers, admin, community members, employers, non-profits, community partners, etc.

Each audience requires a different angle. A different plan. A different tone. A different timing.

Too much?

The drip gets turned off. Quickly.

Too little?

The drip isn’t of concern.

Find the balance.

Drip, but don’t be annoying.

-mllr

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